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Assist the BRAND custodian in conceptualising and executing Product development and Communications through the lifecycle of the Product. Developing a deep understanding of the current and future customer and their evolving needs and tastes. Input the insights to the Brand Manager to develop the best suited product configurations, USPs, as well as incisive and relevant communication. Keep and extremely close touch with customer feedback about the product by meeting customers, keeping a track of owner groups and blog, managing customer queries online and maintaining ORM Evolve the optimum media mix suitable for the Target customer and work closely with the Digital and Offline media teams to execute campaigns. Develop and execute innovative POS and Sales Toolkits to ensure the field team have all the ammunition to be able to demonstrate, compare and sell the product in the showrooms.
Job Responsibility:
Assist the BRAND custodian in conceptualising and executing Product development and Communications through the lifecycle of the Product
Developing a deep understanding of the current and future customer and their evolving needs and tastes
Input the insights to the Brand Manager to develop the best suited product configurations, USPs, as well as incisive and relevant communication
Keep an extremely close touch with customer feedback about the product by meeting customers, keeping a track of owner groups and blog, managing customer queries online and maintaining ORM
Evolve the optimum media mix suitable for the Target customer and work closely with the Digital and Offline media teams to execute campaigns
Develop and execute innovative POS and Sales Toolkits to ensure the field team have all the ammunition to be able to demonstrate, compare and sell the product in the showrooms
Product Development Strategy
Product Launch & GTM Strategy
Developing the Marketing Campaign
Brand Management
Marketing Support to Assist Sales
Requirements:
MBA (Marketing)
2-5 Years Marketing and sales
Product Management
Branding & Communication
Project management Skills & Competencies
Passion for automotive industry and products
Strong Communication skills
Creative approach to problem solving
Ability to interact with a variety of departments and integrate well