This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
The Senior Manager, Product Marketing & Strategy is responsible for championing the strategic positioning, messaging, and go-to-market execution for Exol's new products and services. This individual is responsible for defining competitive market requirements and opportunities identifying, developing, and managing relationships with third parties, as well as developing specific internal and external marketing messages to position firm offerings, specializing in the development and execution of product marketing plans. This individual will work closely with Sales, Engineering, and IT by defining integrated service offerings and delivery methodologies.
Job Responsibility:
Lead the development and execution of comprehensive GTM strategies for new product launches, feature enhancements, and service offerings
Partner with engineering and IT teams to ensure a deep understanding of product capabilities and translate technical features into clear, compelling value propositions
Manage the cross-functional launch process, aligning all internal and external stakeholders on timelines, messaging, and success metrics
Serve as the voice of the customer and the market within the organization, conducting in-depth market research, competitive analysis, and customer interviews to inform product strategy
Identify and define new market opportunities, competitive advantages, and potential areas for product innovation
Work with product management to influence the product roadmap based on market needs, competitive intelligence, and business objectives
Craft differentiated and compelling product messaging and positioning that resonates with target personas and key stakeholders
Develop a full suite of sales enablement tools and content, including presentations, data sheets, case studies, and battle cards, to arm the sales team for success
Create thought leadership content, such as whitepapers, blog posts, and webinars, to establish the company as an industry leader
Spearhead efforts to identify, evaluate, and forge strategic partnerships with third-party organizations
Develop joint value propositions and integrated service offerings with partners to expand market reach and create new revenue opportunities
Collaborate on co-marketing initiatives, including joint webinars, events, and content, to drive mutual business success
Establish and maintain a strong working relationship with the sales organization to ensure a smooth feedback loop and effective lead hand-off
Collaborate with marketing counterparts (demand generation, brand) to ensure consistent messaging and successful campaign execution
Present to executive leadership on market trends, product performance, and strategic initiatives
Requirements:
Bachelor’s degree in marketing, Business, Engineering, or a related field
MBA is a plus
Minimum 8 years of experience in product marketing, product management, or a related strategic role
Demonstrated experience in a technology or B2B environment, with a proven track record of successfully bringing new products to market
Exceptional ability to translate complex technical concepts into simple, powerful, and audience-specific messaging
Strong analytical skills with a data-driven approach to decision-making
Excellent communication, presentation, and interpersonal skills, with the ability to influence and lead without direct authority
Experience in partnership management and developing integrated solutions is highly desirable
Up to 10% of travel may be required
Employees must have a valid driver’s license and the ability to drive and/or fly to client and other customer locations
The employee is responsible for owning a credit card and managing expenses personally to be reimbursed on a bi-weekly basis