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Senior Manager, Product Marketing - Channel Enablement

United States, Bellevue 131800.00 - 237700.00 USD / Year · Job Posted March 03, 2026
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Job Description

The Senior Manager, Product Marketing & Channel Enablement is a strategic leader responsible for driving cross-channel growth execution across the core mobility portfolio — including Device Protection, T-Satellite, International Roaming, Scam Shield, and other high-impact products. This role leads a team that operates at the intersection of product strategy and channel & marketing execution, ensuring commercial growth initiatives developed by product owners are translated into scalable, coordinated, high-impact execution across Retail, Care, Digital Commerce, CRM, Base Marketing, Social, Media, Merchandising, and emerging channels. Beyond operational excellence, this leader brings forward-thinking perspective on modern growth enablement — leveraging AI, predictive modeling, digital-first selling strategies, and new engagement models to unlock growth across the customer lifecycle.

Job Responsibility

  • Develop scalable growth enablement frameworks that can be applied across multiple products.
  • Translate product strategy, growth initiatives, & messaging into prioritized, executable cross-channel plans.
  • Enable readiness across all customer touchpoints - Retail, Care, Digital Commerce, & Marketing teams through: In-store training and enablement
  • Rep compensation alignment
  • Digital and physical merchandising optimization
  • Digital flow enhancements
  • Integrated marketing campaigns (CRM, Social, Media, OOH, Base marketing)
  • Drive disciplined execution with clear performance measurement, feedback loop, speed to market, and quality standards.
  • Serve as a connective link between Product Owners and Channel Leaders – deeply understanding product growth objectives and advise on optimal channel strategies.
  • Identify common growth levers across a diverse product portfolio to build reusable execution playbooks.
  • Establish structured planning and prioritization frameworks to reduce friction and improve organizational efficiency.
  • Champion modern approaches to selling and marketing in a digital-first, AI-enabled ecosystem.
  • Introduce new technologies & operating models that enhance personalization, targeting precision, & speed - Drive experimentation in emerging areas such as: AI-assisted selling and conversational commerce
  • Predictive audience modeling and next-best-offer strategies
  • Lifecycle-based marketing orchestration
  • Digital-first enablement models
  • Above-the-line marketing strategies for existing base
  • Create Improved customer lifecycle performance across acquisition, upsell, cross-sell, and retention.

Requirements

  • Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent
  • Acceptable areas of study include Marketing, Business, Communications, Computer Science or related field (Preferred)
  • 10 years marketing & sales and/or relevant experience
  • 7+ years of cross functional leadership experience and experience facilitating and leading strategic planning efforts and driving alignment across an organization
  • 2+ years supervisory and/or leadership experience (Preferred)
  • Experience with strategic business planning processes in large organizations
  • ability to lead, facilitate and advise cross functional leaders aligning them to a common purpose
  • Experience managing, mentoring, motivating and growing a mature and goal-driven functional team
  • must have strong history of developing people, both technically and individually.
  • Experience partnering with internal stakeholders (including senior Management)
  • Experience working in a demanding, fast-paced environment
  • Experience leading and developing high-powered teams
  • Excellent interpersonal, presentation, oral, and written communication, and negotiation skills
  • as candidate will interact with a variety of management levels including executives.
  • Excellent organization skills with attention to detail
  • Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution
  • Ability to influence, lead and coach cross functional teams and leaders and champion new concepts and leaders
  • Excellent problem-solving and analytical skills with impeccable business judgment
  • Must be highly self-motivated, able to work autonomously and in high pressure environments while maintaining a collaborative partnership with functional teams, stakeholders and leadership
  • Ability to think creatively and focus on opportunities for growth and improvement
  • At least 18 years of age
  • Legally authorized to work in the United States

Nice to have

  • Acceptable areas of study include Marketing, Business, Communications, Computer Science or related field (Preferred)
  • 2+ years supervisory and/or leadership experience (Preferred)

What we offer

  • Competitive base salary and compensation package
  • Annual stock grant
  • Employee stock purchase plan
  • 401(k)
  • Access to free, year-round money coaches
  • Medical, dental and vision insurance
  • Flexible spending account
  • Paid time off and up to 12 paid holidays
  • Paid parental and family leave
  • Family building benefits
  • Back-up care
  • Enhanced family support
  • Childcare subsidy
  • Tuition assistance
  • College coaching
  • Short- and long-term disability
  • Voluntary AD&D coverage
  • Voluntary accident coverage
  • Voluntary life insurance
  • Voluntary disability insurance
  • Voluntary long-term care insurance
  • Mobile service & home internet discounts
  • Pet insurance
  • Access to commuter and transit programs
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