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We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary: If you're energized by the idea of building consumer products from the ground up and seeing your work come to life on shelves, this is where your passion meets purpose. As a Product Development Manager, you will play a key role in supporting the growth of our Store Brands portfolio by developing and executing product development initiatives that align with the broader business’ strategic goals. This role serves as the strategic owner of each product’s full lifecycle — from shaping the initial roadmap, leading discovery and hands-on development, internal and external cross-functional coordination to ensure successful and timely launches, in-market performance management and optimization, and may include discontinuation management, ensuring every product delivers on customer needs and drives sustained category growth. You will manage a portfolio of hundreds of items across multiple categories and product type while reporting directly to the Lead Director of Product Development and managing a dedicated Assistant Product Development Manager.
Job Responsibility
Develops Store Brand product strategies to support overall Category and broader enterprise objectives through collaboration and alignment with Merchandising and other cross-functional partners
Collaborates on the creation and execution of category level CPG product roadmaps with direction from the Lead Director, balancing short term execution with long term strategies
Identifies business risks and opportunities, developing strategies to mitigate and capitalize on them
Assists in analyzing data and identifying root causes for current business performance vs. budgets as well as financial objectives and metrics
Supports the Lead Director in developing an effective communication strategy and materials for internal and external leaders
Facilitates the creation of leadership level materials with cross-functional partners
Executes on tactical steps within project plans with minimal support
Owns and drives all elements of product development from ideation to launch to improvements and potentially sunsetting
Serves as the lead point of contact between vendors and internal teams
Partners with QA/Regulatory to understand compliance and internal requirements
Executes a prioritized product roadmap
Drives follow-through on strategic initiatives and monitoring of key-performance-indicators
Acts as a Subject Matter Expert in the tactical requirements of Product Lifecycle Management
Build and foster the development of high-performing teams
Develops advanced, clear, and persuasive business cases to influence stakeholders
Fosters deep collaboration through healthy, constructive and/or positive feedback
Establishes and enforces policies and procedures that promote ethical behavior
Facilitates cross-functional collaboration
Adapts to shifting priorities and engages cross-functional partners in re-prioritization
Drives change-agility in self, team and network
Requirements
At least 3-5 years of retail and/or product development experience with a strong understanding of the retail model, Consumer Packaged Goods industry, merchandising principles and delivering to customer needs
3+ years’ experience utilizing business analytics and core retail data platforms (market data, business case, P&L, etc.)
At least 5-8 years retail category management, CPG product development, product lifecycle management, or product brand management experience
3+ years effectively negotiating and managing supplier/costing relationships
Proven track record of successfully using communication tools, data, and business case frameworks to influence others with and without implicit authority
Excellent communicator, both verbal and written, up to the executive leadership level
Keen ability to distill complex ideas into simpler frameworks and illustrations
Ability to derive insights and develop structured hypotheses by leveraging sales and market information, trends, customer research, empirical data
Strong attention to detail and must be able to manage multiple tasks and projects simultaneously, own deliverables end to end, prioritize workload effectively, and thrive in a dynamic environment
Ability to operate with little oversight required with high level of accuracy and high-quality deliverables by deadlines
Leverages a continual improvement mindset to create simplicity and improve the colleague and customer experience
Strong interpersonal skills and ability to build trust amongst colleagues as demonstrated by successful collaboration to achieve shared goals
Regular and reliable attendance during normal working hours as established by the leader, currently 3 days/week in office
Proficient to Advanced skillset in Microsoft Office Suite
Execute additional tasks as directed by supervisor or manager
Travel requirements – up to 10% travel expected
Bachelor's degree required
Nice to have
Related product segment experience (Beauty & Personal Care or Consumables)
Experience with MS Co-Pilot or similar AI platforms
Experience Managing P&L or other financial frameworks
Previous experience managing a team or direct reports, ability to mentor subordinates