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Antech Diagnostics Logo Antech Diagnostics · IT - Administration

Senior Manager, Product Commercialisation - Reference Laboratory

· Job Posted March 19, 2026
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Job Description

Antech is seeking an experienced and highly driven Senior Product Commercialisation Manager – Reference Lab (Europe & APAC) to lead the commercialisation strategy, portfolio management, and growth initiatives for our Reference Laboratory services. This role focuses on driving commercialisation and market growth across Antech’s highest‑potential Reference Lab markets, with responsibility for developing differentiated strategies, supporting customer acquisition, retention and expanding utilisation in key diagnostic categories where Antech has strong competitive advantage. The role requires strong strategic capability, commercial acumen, market insight, and the ability to drive cross‑functional initiatives across Marketing, Sales, Medical, and Lab Operations.

Job Responsibility

  • Conduct market research using internal data, customer insights, and operational metrics to identify growth opportunities and inform commercialisation strategies
  • Analyse testing behaviours, customer needs, and competitive dynamics to uncover market gaps and support business growth
  • Partner with Sales, Medical, and Lab Operations to translate insights into actionable commercial strategies
  • Collaborate with cross-functional teams to design, optimise, and manage a competitive diagnostic test portfolio across markets
  • Conduct pricing analysis and provide recommendations that balance market competitiveness, customer value, and profitability
  • Develop compelling value propositions for Reference Lab services and ensure consistent messaging across customer touchpoints
  • Develop and execute commercialisation plans aligned with revenue targets, market opportunities, and strategic priorities
  • Drive cross-functional initiatives that support customer acquisition, reactivation of lapsed accounts, and increased service utilisation
  • Lead the improvement of the customer onboarding experience and manage the NPS framework to translate feedback into measurable customer and commercial improvements

Requirements

  • Bachelor’s degree in Marketing, Business, Life Sciences, or related field
  • 5–7+ years of strategic marketing or product management experience in Lab Services, diagnostics, medical devices, healthcare, or similar
  • Proven success developing and executing commercialisation strategies
  • Experience working cross‑functionally in complex or matrix environments
  • Experience within veterinary or human diagnostics strongly preferred
  • International experience would be a plus
  • Fluent in English
  • Additional European language skills beneficial

Nice to have

  • International experience
  • Additional European language skills
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