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We’re the storytellers behind the Workday brand. The PR team is responsible for elevating and protecting Workday’s reputation with bold, opinionated, and differentiated storytelling that moves the business forward. We don’t just engage in conversations on the future of work – we shape them. Our goal is to make Workday widely recognized by external stakeholders as a leading voice on the future of work in the AI era. This is a role for someone who loves finding great stories - and finding new ways to tell them. As Senior PR Manager, you’ll build and lead industry and customer PR programs that showcase how Workday is making a real impact in the world. You’ll collaborate closely across teams, connect the dots, and bring fresh ideas to the table every day. You’ll play a key role in shining a spotlight on the industries that matter most to us - healthcare, financial services, higher education, public sector, retail and hospitality, and beyond - showcasing the innovative, sometimes surprising, ways our customers are using Workday to reimagine how work gets done. If you’re energized by storytelling, media relations, problem solving, and working with smart, curious people who deeply care about making an impact, this role was built for you. This role requires demonstrated experience juggling fast-paced programs, projects, and priorities from strategic planning through tactical execution.
Job Responsibility:
Shape and run external communications that show how Workday is transforming industries in the AI era and how customers are doing meaningful, innovative work with our products
Build strong relationships with the media
Develop strategies and supporting programs that drive positive coverage highlighting Workday’s product innovation and customer impact stories
Partner with product marketing, industry marketing, and customer advocacy to develop narratives and messaging that can be applied across internal and external channels
Research into Workday’s product roadmap and working with key stakeholders to source industry-specific product news – both near and long term – that we want to drive awareness around
Identifying stories and examples of how Workday is responding to customers’ needs with new solutions that help them adapt to the changing world of work
Leading media programs around Workday-owned and industry and customer events
Work closely with customer PR teams to tell clear, engaging stories about how customers use Workday and the impact it has on their business
Represent the communications/PR team in cross-functional teams to ensure alignment around business objectives and to advance broader company initiatives
Requirements:
8-10+ years of public relations experience, preferably in enterprise software technology
Background in both in-house and agency is a plus
Demonstrated experience in building and scaling strategic PR programs aimed at targeted vertical industries
Strong experience working with business, trade, IT, and industry media outlets and reporters
Established relationships with industry trade, tech, and business media
Superb written and verbal communication skills
Demonstrated project management expertise
Strong command of AI tools and demonstrated experience in deploying them to strengthen storytelling
Ability to quickly understand technology and translate into public relations strategies, messaging, and compelling narratives
Experience creating content that reaches audiences across paid, earned, and owned channels
Ability to work independently, prioritize multiple tasks effectively, and thrive in a fast-paced, dynamic environment
Strong interpersonal skills and proven track record in navigating and building strong relationships with cross-functional teams
Strategic thinking, problem solving, attention to detail, technical, and analytical skills