This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
The Senior Manager, Player Marketing will be responsible for developing, owning, and overseeing the Red Bull North America Player Marketing program for gaming. Red Bull North America is enhancing its approach to identifying, acquiring, developing, and marketing top gaming talent. A key objective of this program is to raise the standards for professional competitive players while also authentically increasing the profile of non-competitive players, such as gaming content creators and streamers. To deliver breakthrough results, this role will work cross-functionally across all areas of marketing to leverage the full Red Bull marketing mix. The Senior Manager, Player Marketing will be accountable for the overall management and growth of the program, including both portfolio oversight and project execution.
Job Responsibility:
STRATEGY AND PLANNING
TALENT DEVELOPMENT
MARKETING OUTCOMES
Requirements:
7+ years of professional experience in gaming, sports, talent marketing, technology, or a related field
A strong understanding of the competitive gaming landscape, including key game titles and publishers/developers, players and teams, community gatherings and conferences, industry stakeholders, gaming media, major events, and relevant technology developments
A high level of self-motivation and a strong sense of ownership and accountability, with a sharp ability to recognize what needs to be done and to take initiative
A creative mindset with a proven ability to design, document, and clearly communicate compelling player program strategies, tactics, and projects
Experience in designing and executing negotiations, as well as integrated talent marketing campaigns and activations
Strong communication and project management skills, including the ability to lead planning, scheduling, budgeting, resource management, collaboration, status reporting, and overall execution of plans across multiple stakeholders
The ability to thrive in a fast-paced and dynamic work environment