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Senior Manager, Player Marketing - Gaming

United States, Santa Monica 115280.00 - 172920.00 USD / Year · Job Posted March 25, 2026
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Job Description

The Senior Manager, Player Marketing will be responsible for developing, owning, and overseeing the Red Bull North America Player Marketing program for gaming. Red Bull North America is enhancing its approach to identifying, acquiring, developing, and marketing top gaming talent. A key objective of this program is to raise the standards for professional competitive players while also authentically increasing the profile of non-competitive players, such as gaming content creators and streamers. To deliver breakthrough results, this role will work cross-functionally across all areas of marketing to leverage the full Red Bull marketing mix. The Senior Manager, Player Marketing will be accountable for the overall management and growth of the program, including both portfolio oversight and project execution.

Job Responsibility

  • STRATEGY AND PLANNING
  • TALENT DEVELOPMENT
  • MARKETING OUTCOMES

Requirements

  • 7+ years of professional experience in gaming, sports, talent marketing, technology, or a related field
  • A strong understanding of the competitive gaming landscape, including key game titles and publishers/developers, players and teams, community gatherings and conferences, industry stakeholders, gaming media, major events, and relevant technology developments
  • A high level of self-motivation and a strong sense of ownership and accountability, with a sharp ability to recognize what needs to be done and to take initiative
  • A creative mindset with a proven ability to design, document, and clearly communicate compelling player program strategies, tactics, and projects
  • Experience in designing and executing negotiations, as well as integrated talent marketing campaigns and activations
  • Strong communication and project management skills, including the ability to lead planning, scheduling, budgeting, resource management, collaboration, status reporting, and overall execution of plans across multiple stakeholders
  • The ability to thrive in a fast-paced and dynamic work environment
  • Travel 10-20%

What we offer

  • Comprehensive Medical, Dental and Vision Plans
  • 401k Match
  • Family Leave
  • PTO & Paid Holiday Schedule
  • Pet, Legal, and Life Insurance
  • Tuition Reimbursement
  • cash incentives

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