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Play a pivotal role in the Partnership Delivery Team at Liverpool FC, delivering best in class service levels, commercial relationships and activations, whilst driving our reputation and engagement with fans globally. Responsible for implementing flexible, partner centric servicing and ensuring strong relationship development and renewal of the key partnerships within your portfolio. Lead in objective setting, strategic direction, creative development, and delivery of campaign effectiveness. Accountable for ensuring key deliverables are achieved to a high standard and that your team prioritises and communicates transparently and effectively.
Job Responsibility:
Manage a diverse partnership portfolio, including one Principal Partner and multiple secondary partners
Deliver full 360° account management across planning, activation, measurement, reporting, and feedback
Work with Directors and peers to develop strategic plans that enhance partner servicing and maximise contractual rights
Ensure transparency across the Partnerships Team to align partner objectives and maintain a coordinated activation calendar
Build and maintain strong relationships with allocated partners, leading a structured contact strategy including regular calls, video meetings, and face‑to‑face sessions
Maintain consistent, high‑quality communication with partner contacts and develop excellent working relationships
Implement creative, insight‑led marketing activation plans that drive measurable ROI
Lead partner reporting, providing data‑driven updates on global reach, KPI delivery, and ensuring accurate Cost of Sale documentation
Maintain clear visibility of all partner activations, working closely with the Partnership Experience Team to align delivery
Oversee the onboarding and activation of new partnership deals, collaborating with Directors, Commercial teams, and wider stakeholders
Evolve team ways of working and ensure delivery against key objectives and deadlines
Provide day‑to‑day line management, offering guidance to ensure best‑in‑class service from direct reports
Manage team priorities, resources, travel, training, and Cost of Sale budgets across partner accounts
Ensure regular information flow to and from the Directors of Partnership Delivery through structured meetings and status updates
Maintain up‑to‑date knowledge of partner industries and market trends, working closely with the Insights Team
Support leadership in benchmarking Liverpool FC’s partnership management against global sports and entertainment best practice
Build strong, influential relationships with internal departments across the Club
Participate in Club working groups and steering committees where required
Attend matches, international events, industry gatherings, and partner meetings as appropriate
Requirements:
Minimum of five years’ relevant experience within the sports or entertainment marketing industry, gained on the sponsor, agency, or rightsholder side
Strong integrated marketing knowledge
Proven account management expertise across multiple clients or partners
Solid understanding of digital marketing and industry trends
Methodical working style
High level of accuracy and quality
What we offer:
25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days)
Contributory pension scheme matching up to 5.5%
Life Assurance Cover
Free financial guidance and mortgage advice
Car salary sacrifice scheme for affordable driving
Cycle to Work scheme to keep you active
Purchase season ticket loans for easier commuting
Exclusive shopping discounts & cashback with top retailers
Will Writing Service for future planning
Employee Assistance Programme for confidential support
Medicash Health Cash Plan for everyday healthcare needs
Volunteering opportunities to give back to the community
Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts