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The Senior Manager, Partner Marketing will be responsible for developing and executing strategic marketing initiatives to drive growth and engagement within Qualia's title & escrow partner ecosystem. This role will collaborate closely with the marketing, sales, product, and partner teams to create compelling programs that enhance partner relationships, generate leads, and drive revenues.
Job Responsibility:
Partner Program Development & Management: Partner closely with our Industry Relations and Sales leadership to develop the ground-up strategy for engaging high-value partner segments
Develop and implement a comprehensive partner marketing program supporting multiple strategic partners (focusing primarily, but not exclusively on underwriters)
Establish and maintain partner marketing communications (e.g., partner-oriented newsletter, emails, and social posts)
Maintain partner marketing resources, such as playbooks, templates, and training materials
Joint Marketing Campaigns & Content Creation: Collaborate with partners to develop and execute joint marketing campaigns that drive lead generation and brand awareness
Strategy & content: develop joint value propositions and support materials, including collateral and case studies
Communications: create joint thought leadership content, blog posts, and social media content
Demand generation: manage and execute joint email campaigns and webinars
Events: Plan and execute joint events, webinars, and conferences, as well as partner-focused events and webinars
Enablement: Develop extensive partner enablement collateral, including presentations, one-pagers, sales scripts, and marketing kits
Conduct training sessions and workshops to enhance partner knowledge of Qualia's products and services
Performance Tracking & Reporting: Track and analyze partner marketing performance metrics, including lead generation, conversion rates, and ROI
Use data-driven insights to optimize partner marketing programs and strategies
Partner Relationship Management: Build and maintain strong relationships with key marketing partners
Serve as the primary point of contact for partner marketing inquiries
Conduct regular partner meetings to review performance, identify opportunities, and address challenges
Work closely with the partner sales team to align marketing efforts with sales goals
Requirements:
6-8+ years of proven experience in a partner marketing, demand generation, product marketing, or sales enablement role
Experience with developing high-level strategy in addition to execution
Great storyteller and communicator, with the ability to quickly identify and distill value propositions
Experience developing partner lead pipeline through compelling marketing materials
Comfortable communicating with cross-functional teams and leadership, including external stakeholders
High-energy, well-organized self-starter with an ownership mentality
Experience in the title / real estate or banking / lending industry is strongly preferred