This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!
Job Responsibility
Own enterprise paid social strategy across brand and performance objectives supporting the portfolio of T-Mobile brands and products
Optimize full-funnel frameworks spanning awareness, acquisition, and lifecycle marketing
Align investment strategy with MMM insights, incrementality testing, and enterprise growth priorities
Continuously pressure-test channel allocation against broader media mix effectiveness
Drive performance against CPA, ROAS, contribution margin, and incremental lift targets
Advance structured testing roadmaps across creative velocity and fatigue mitigation, audience expansion and signal enrichment, automation and bidding innovation, incrementality and lift measurement
Translate complex attribution and MMM outputs into actionable channel decisions
Oversee evolution of first-party data integration, conversion APIs, server-side tagging, and signal resilience strategies
Leverage predictive modeling and automation to enhance performance efficiency
Anticipate privacy shifts and platform changes, proactively adapting strategy
Maintain disciplined budget management across significant paid social investment
Implement scalable reporting frameworks and performance forecasting
Ensure pacing, investment allocation, and testing decisions are data-driven and financially accountable
Drive efficiency improvements without compromising growth
Leverage sophisticated database tools to effectively manage budget data and reporting workflows
Partner with Brand, Creative, Analytics, Finance, Organic Social, and Product to align creative development, measurement frameworks, and growth strategy
Influence upstream creative strategy with platform-native insights and performance data
Present performance narratives, risks, and investment opportunities to VP+ leadership
Maintain senior-level platform relationships and represent T-Mobile in strategic partner engagements
Collaborate with agency partners for Executive Social and any staff augmentation needs
Lead and develop a high-performing team of paid social managers and analysts
Raise the performance bar through structured feedback, skill development, and succession planning
Ensure the team remains at the forefront of platform evolution and performance innovation
Foster a culture of accountability, experimentation, and continuous improvement
Requirements
7+ years of paid social experience, including leadership within a scaled in-house or enterprise environment
Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent
Proven track record managing substantial paid social budgets with demonstrated incremental impact
Deep expertise across Meta, TikTok, Snap, LinkedIn, and emerging platforms
Strong command of incrementality testing, MMM alignment, and attribution frameworks
Advanced knowledge of signal strategy, automation, and AI-driven optimization
Financial fluency with large-scale media investment accountability
Executive presence and ability to influence cross-functional stakeholders
At least 18 years of age
Legally authorized to work in the United States
Nice to have
Experience operating within a mature, performance-driven media organization preferred