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We are seeking a highly strategic yet hands-on Senior Manager, Organic Social to lead content strategy and execution across multiple brands. This is an individual contributor role requiring a strong operator—someone who can both set direction and roll up their sleeves to deliver. You will own day-to-day social execution while partnering with agencies and cross-functional stakeholders. Given the scope across multiple brands, this role requires a senior-level thinker who can maintain distinct brand voices while driving consistency, performance, and operational excellence.
Job Responsibility:
Own organic social strategy and execution across multiple brand accounts
Translate brand positioning into clear, differentiated social approaches for each brand
Articulate the “why” behind content decisions, balancing creativity with performance goals
Ensure each brand maintains a distinct voice while aligning to overarching business objectives
Plan and manage monthly content calendars across Instagram, Facebook, and TikTok
Execute content creation end-to-end, including hands-on editing (e.g., CapCut or similar tools)
Brief, guide, and refine work from external agencies while maintaining final ownership of output
Ensure content is platform-native, on-brand, and optimized for engagement
Analyze content performance and identify opportunities to increase reach, engagement, and growth
Continuously refine content strategy based on data, trends, and audience insights
Evaluate content mix (talent, product, UGC) to maximize impact
Develop cohesive, compelling storytelling across channels while tailoring by platform
Identify gaps or inconsistencies in messaging and proactively elevate content quality
Bring forward high-level, actionable ideas to evolve and modernize content
Partner with creative, legal, talent, and leadership teams to manage approvals and execution
Navigate legal and talent constraints while preserving creative integrity
Communicate proactively around timelines, risks, and shifting priorities
Adapt quickly to last-minute content opportunities, particularly talent-driven moments
Adjust content calendars in real time while maintaining structure and consistency
Balance forward planning with reactive, trend-driven content
Drive strategies to increase reach and engagement across platforms
Identify opportunities for partnerships, community-building, and brand-aligned activations
Ensure content feels native, culturally relevant, and elevated—not overly produced or off-brand
Requirements:
6–8+ years of experience in social media, with a focus on organic content for premium or lifestyle brands
Proven ability to operate as a hands-on executor while thinking strategically across multiple brands
Strong proficiency in content creation tools (CapCut) and comfort editing content independently
Experience managing agencies while maintaining ownership of final output
Deep understanding of platform nuances (Instagram vs. TikTok vs. Facebook)
Highly organized, proactive, and adaptable in a fast-paced environment
Strong creative judgment with an eye for detail, tone, and brand consistency
Comfortable navigating ambiguity and shifting priorities without sacrificing quality
What we offer:
medical, vision, dental, and life and disability insurance