Senior Manager, Media Planning, KAYAK

KAYAK

Location:
United States, Coral Gables, FL

Category:
-

Contract Type:
Employment contract

Salary:

120000.00 - 130000.00 USD / Year

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Job Description:

KAYAK is looking for a Senior Manager, Media Planning to guide KAYAK’s approach to paid media across digital and traditional channels. The role involves developing media plans, fostering experimentation, managing media partner relationships, and collaborating with cross-functional teams to align marketing efforts.

Job Responsibility:

Develop and manage KAYAK’s media plans across digital channels (e.g., Meta, Google, YouTube, TikTok, Reddit, and programmatic) and traditional channels (TV, connected TV, out-of-home, and audio)
Create clear approaches for using different media channels depending on audience needs, the message, and the stage in their user journey
Translate brand goals into media plans designed for flexibility, experimentation, and measurement
Oversee day-to-day media planning in collaboration with internal teams and external agency partners
Promote a culture of experimentation, regularly exploring new media channels, creative approaches, ad formats, and bidding methods
Design experiments and measurement plans (incrementality tests, geographic analysis, and ad effectiveness studies) that help continually improve performance
Regularly review media effectiveness to suggest improvements or adjust budgets for stronger return on investment
Identify, build, and sustain meaningful relationships with agency partners, media platforms, and vendors
Negotiate media rates and packages to achieve maximum value and stretch our media resources
Stay informed about the evolving media landscape to evaluate and propose new opportunities and partnerships
Collaborate closely with teams across creative, brand, performance marketing, communications, public relations, and analytics to ensure alignment and strengthen integrated marketing efforts
Work closely with brand strategy and media measurement teams to agree upon goals and measure impact in meaningful ways

Requirements:

Experience in media strategy, planning, and buying across a mix of digital and traditional media
8+ years of proven experience with major digital platforms (such as Meta, TikTok, Google, and programmatic), as well as traditional channels like OOH, audio, TV or connected TV
A drive in fast-paced, iterative environments that prioritize learning and improvement
Skills with effective negotiation to maximize value in media planning and buying
Experience analyzing data, developing presentations, and brainstorming creative campaign ideas
Understanding how media and creative strategies come together—building the right message for the right audience and media type
Thrive in collaborative settings and can manage competing priorities with clarity and empathy

What we offer:

Work from (almost) anywhere
Focus on mental health and well-being: Company-paid therapy sessions through SpringHealth
Company-paid subscription to HeadSpace
Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
No meeting Fridays
Paid parental leave
Generous paid vacation + time off for your birthday
Paid volunteer time
Focus on your career growth: Development Dollars
Leadership development
Access to thousands of on-demand e-learnings
Travel Discounts
Employee Resource Groups
Competitive retirement and health plans
Free lunch 2 days per week

Additional Information:

Job Posted:
July 17, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Manager, Media Planning