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Robert Half Logo Robert Half · -

Senior Manager, Media & Performance Marketing

United States, Arlington · Job Posted May 20, 2026
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Job Description

This role leads the strategy and execution of large-scale digital media initiatives focused on driving awareness and customer acquisition across multiple markets. The position oversees advanced display and video channels, ensuring effective reach, audience engagement, and measurable business outcomes.

Job Responsibility

  • Build and execute integrated digital media strategies across display, native, and streaming/CTV environments to support brand visibility and demand generation
  • Define and manage measurement approaches to evaluate campaign impact, including brand perception, audience growth, and competitive positioning
  • Oversee external partners and technology platforms related to media buying, data activation, and campaign verification
  • Determine budget allocation and channel strategy based on market conditions, performance insights, and organizational priorities
  • Lead a team responsible for campaign delivery, audience planning, and asset coordination, ensuring quality and performance standards are met
  • Partner with creative resources to ensure assets are aligned, compliant, and optimized across channels
  • Develop targeting strategies using audience segmentation and geographic prioritization to improve reach and efficiency
  • Present performance insights and recommendations to leadership, highlighting trends, opportunities, and optimization strategies
  • Maintain professional standards in all business interactions and contribute to a collaborative team environment
  • Collaborate with cross-functional marketing teams (search, SEO, lifecycle/email, and brand) to ensure cohesive strategy execution
  • Maintain documentation of media strategies, partner relationships, and reporting frameworks
  • Support additional initiatives as needed

Requirements

  • Bachelor’s degree or equivalent experience in marketing, business, or a related field
  • 8+ years of experience in digital media planning and buying, with a focus on display, programmatic, or video channels
  • Proven experience managing both awareness and performance-driven campaigns
  • Background overseeing teams and external vendors/partners
  • Strong analytical mindset with the ability to translate data into actionable insights
  • Strategic thinker with sound judgment and decision-making capabilities

Nice to have

  • Familiarity with demand-side platforms (DSPs) and programmatic ecosystems
  • Experience with brand measurement approaches and attribution methodologies
  • Exposure to multi-region or national campaign strategy and execution
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