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The Senior Manager, Media – Video & Sponsorships plays a critical leadership role within T-Mobile’s Media organization, overseeing more than $1B in enterprise investment across video and sponsorship channels. This leader defines the strategic vision for how T-Mobile shows up across video ecosystems and high-impact partnerships — driving measurable business outcomes, innovation, and cross-functional alignment across all five lines of business. They will balance long-term enterprise strategy with in-quarter execution, delivering scalable media solutions that maximize ROI, elevate brand equity, and keep T-Mobile at the forefront of a rapidly evolving media and technology landscape. This role requires a leader who inspires teams, embraces experimentation, and navigates complex cross-functional partnerships to deliver excellence at speed and scale.
Job Responsibility:
Lead & Inspire: Manage, coach, and develop a high-performing team of media managers
foster collaboration, accountability, and an innovation mindset
Strategic Vision: Define and lead the enterprise investment strategy for video and sponsorships, ensuring alignment with T-Mobile’s business and growth objectives
Merchandise the Work: Elevate visibility and understanding of Media’s impact through clear, compelling storytelling. Translate complex strategies and results into concise narratives and visuals that showcase business outcomes. Build enterprise alignment by packaging insights, recaps, and innovations that spotlight Media’s role in driving growth
Enterprise ROI Leadership: Oversee planning, execution, and optimization of media investments to drive measurable business returns across all LOBs
Test & Learn Excellence: Champion a data-driven culture of experimentation and continuous learning in partnership with Media Analytics and Brand/Sponsorship Measurement teams
Cross-Functional Partnership: Build deep, strategic relationships with Marketing, Sponsorships, Finance, Legal, Brand, Creative, Social teams and Media Partners to ensure integration, alignment, and impact
Executive Engagement: Deliver compelling insights, frameworks, and performance updates to VP+ leaders, influencing key investment and strategic decisions
Budget & Performance Management: Oversee multimillion-dollar video and sponsorship budgets with precision, ensuring accuracy, transparency, and fiscal accountability
Agency & Partner Oversight: Lead relationships with agency and media partners to drive innovation, operational excellence, and long-term value creation
Innovation & Emerging Platforms: Stay ahead of evolving consumer behavior, AI-driven optimization, and emerging video platforms to ensure T-Mobile remains at the forefront of media and sponsorship innovation
Market Intelligence: Continuously evaluate marketplace trends, competitor activity, and new technology to identify opportunities that elevate brand relevance and effectiveness
Requirements:
Bachelor’s degree in Marketing, Business, Communications, or related field
MBA preferred
10+ years of experience across media strategy, sponsorships and video investment, or related disciplines
Demonstrated leadership in building, mentoring, and inspiring high-performing media teams
Proven success driving measurable ROI across complex, multi-channel investments
Experience managing large-scale, multimillion-dollar budgets with executive-level accountability
Strong capability in influencing and collaborating with senior stakeholders and external partners
Expertise in media measurement, test & learn frameworks, and data-driven decision-making
Exceptional executive communication and presentation skills with the ability to influence at the VP+ level
Deep understanding of best-in-class practices in top-tier in-house media organizations
Passion for the intersection of media, technology, and consumer behavior, leveraging emerging tools and AI to drive smarter, more effective outcomes
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