Senior Manager Marketing

• Define and execute the overall marketing vision, strategy, and roadmap aligned with business growth objectives
• Lead end-to-end marketing operations across all platforms, including digital, social media, branding, content, events, and campaigns
• Ability to work effectively across multiple cultures and time zones as needed
• Lead and optimize the company's presence across all social media platforms (LinkedIn, Website, YouTube, Facebook, etc.), ensuring consistent, high-quality brand messaging and content development
• Drive brand strategy and positioning, ensuring best-in-class branding across all customer touchpoints
• Leverage new technologies, tools, and trends (AI-driven marketing, automation, analytics, CRM, MarTech platforms) to enhance marketing effectiveness and scalability
• Develop and execute integrated digital marketing strategies including paid media, content marketing, SEO/SEM, and performance marketing
• Partner closely with Sales, Leadership, and Innovation/Production teams to support revenue growth, go-to-market strategies, and product launches
• Lead innovation and growth initiatives, identifying new opportunities, markets, and channels to expand brand reach and business impact
• Lead Innovation product briefing process
• Oversee portfolio management, product positioning, and lifecycle strategies
• Provide strategic input on pricing, value propositions, and competitive positioning
• Plan, manage, and execute high-impact trade shows, expos, and industry events in close collaboration with sales, while leading strategic initiatives, Expo execution, and digital activation as a highly hands-on individual contributor in a mid-sized business environment
• Own budgeting, planning, and ROI measurement across all marketing activities
• Establish clear KPIs, dashboards, and reporting for performance tracking and continuous improvement
• Build, mentor, and lead internal teams and external partners/agencies as required
• Demonstrate high creativity and be able to actively use available tools (Canva etc) to develop and fine-tune Brand marketing materials and designs if needed

Experience: 16