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Senior Manager - Marketing Strategy & Transformation

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frog

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Location:
United States , San Francisco

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Category:
Consulting

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Contract Type:
Employment contract

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Salary:

135900.00 - 265880.00 USD / Year
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Job Description:

As a Senior Manager, Marketing Strategy & Transformation, you will help clients transform how they go to market—designing and implementing modern marketing organizations that are data‑driven, technology‑enabled, and built for growth. You will lead workstreams within large transformation programs and independently deliver smaller engagements end‑to‑end, with a focus on marketing operating model design, activation, and execution. You will partner closely with frog and wider Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes.

Job Responsibility:

  • Leading the design and delivery of marketing transformation engagements, with accountability for specific workstreams or standalone projects
  • Designing and implementing marketing operating models, including organization structure, governance, processes, and ways of working
  • Developing data‑driven marketing strategies spanning segmentation, targeting, personalization, and lifecycle engagement
  • Translating client challenges into structured problem statements, transformation roadmaps, and actionable recommendations
  • Supporting MarTech strategy and enablement (e.g., Salesforce, Adobe)
  • Defining and operationalizing AI‑enabled marketing use cases in collaboration with data and technology teams
  • Managing senior client relationships (Director to VP level) and building trust through delivery excellence
  • Leading cross‑functional teams to deliver strategy, data, technology, and execution solutions
  • Supporting proposals, RFP responses, and client presentations
  • Identifying and shaping account expansion opportunities to support long‑term growth
  • Manage and develop 2–4 direct reports through coaching, performance management, and career development
  • Lead day‑to‑day team delivery and ensure high‑quality outputs
  • Mentor junior team members and foster a collaborative, high‑performing team culture
  • Support recruiting, onboarding, and capability development initiatives
  • Contribute to the evolution of Marketing Strategy & Transformation offerings, thought leadership, and reusable assets

Requirements:

  • ~8–12 years of relevant experience in consulting, digital services, or industry roles
  • Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment
  • Proven ability to lead workstreams and deliver engagements independently, end‑to‑end
  • Strong expertise in marketing operating model design and implementation
  • Understanding of modern marketing ecosystems, including: MarTech platforms (e.g., Salesforce, Adobe)
  • Customer data, segmentation, and personalization
  • Omnichannel engagement and campaign execution
  • Experience working across strategy, data, and technology teams
  • Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
  • Experience managing and developing team members
  • Bachelor’s degree required
  • advanced degree (e.g., MBA) preferred
  • Strong AI literacy, including core AI and generative AI concepts
  • ability to identify and support AI‑enabled opportunities
  • experience working in AI‑augmented ways of working
  • ability to collaborate effectively across strategy, technology, data, and design to enable AI‑driven solutions
  • solid understanding of responsible AI principles such as ethics, privacy, security, and governance
  • demonstrate curiosity and a continuous learning mindset around emerging AI capabilities

Nice to have:

  • Hands‑on experience with AI‑enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions)
  • Familiarity with agile marketing practices and innovation frameworks
  • Additional consulting or advisory experience
What we offer:
  • Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade
  • Company paid holidays
  • Personal Days
  • Sick Leave
  • Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
  • Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
  • Life and disability insurance
  • Employee assistance programs
  • Other benefits as provided by local policy and eligibility

Additional Information:

Job Posted:
May 11, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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