Senior Manager, Marketing Strategy & Performance

• Support and execute on marketing performance projects, particularly related to marketing mix models
• Support the planning and coordination of efforts for identified project initiatives to ensure successful delivery against strategic priorities
• Build meaningful, actionable insights and reporting based on data to optimize marketing investments and execution
• Manage complex stakeholder interactions to drive project success
• Partner with Analytics and Finance teams and external partners on processes related to marketing measurement
• Drive change management and lead interpretation/ implementation of project initiatives by partnering with Marketing leaders through planning and execution processes
• Demonstrate strong critical thinking skills in project planning and execution
• Willingly undertake and excel in challenging projects and initiatives

• 4-year degree from an accredited university in business, marketing, statistics, or related degree
• Five or more years of experience in marketing, strategy, business consultancy or advisory roles
• Proven track record of executing multiple strategic projects simultaneously and successfully
• Strong critical thinking and problem-solving skills
• Demonstrated ability to identify needed analyses and conduct basic analyses in excel or other tools (Power BI, Alteryx, etc.)
• Excellent stakeholder management and interpersonal skills
• Demonstrated ability to excel in a dynamic environment and manage multiple projects concurrently
• Demonstrated ability to drive and implement change initiatives
• Excellent written and verbal communication skills

Knowledge of marketing and media, including trends, analytics and approaches to marketing experiment/pilot design (e.g., matched-market, A/B, pre/post, people-based, etc.)