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Senior Manager Marketing Strategic Key Accounts Brand

Germany, Herzogenaurach · Job Posted March 18, 2026
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Job Description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

Job Responsibility

  • Own the marketing activation of a portfolio of strategic wholesale key accounts (e.g. JD Sports, Foot Locker, Intersport) in close collaboration with the respective key account Sales Manager
  • Develop joint annual trade marketing plans aligned with commercial and brand targets
  • Execute co-op marketing initiatives across in-store, retail media, digital, CRM, Social Media and Event channels
  • Ensure Account campaigns and programs are based on global priorities, campaigns, guidelines and tools as well as local community relevance and account priorities
  • Activate Assets (Athletes, Clubs, Federations, Influencers etc) in collaboration with Sports Marketing and areas/clusters and social media/Influencer teams
  • Manage trade marketing activation budgets and track sell-out and ROI performance
  • Collaborate closely with Sales, Category Marketing, Brand, and Retail Operations

Requirements

  • 4–7 years’ experience in Key Account Management or Trade Marketing
  • Strong understanding of wholesale retail environments
  • Commercial mindset with strong execution discipline
  • Excellent Cross‑Functional & Account Collaboration Skills

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