Senior Manager Marketing - Retail Job at Lamb Weston (Eagle)

Job Description

Under the supervision of the Director of Marketing, this role will support building the strongest Retail portfolio in the frozen potato and onion category and adjacent spaces. The ideal candidate must be adept at leveraging data to drive decision-making and deliver results for Lamb Weston. The ideal candidate must function in a highly collaborative work environment, building partnerships with supply chain, operations, innovation, finance and sales as well as other cross-functional matrix partners. The ideal candidate must have excellent communication skills, with the ability to influence up and across.

Job Responsibility

Leads multiple national retail brands, with deep portfolio management skills, including new innovation, renovation of core items, retailer sell-in conversations, and consumer marketing and advertising activities
Positions the brand's portfolio effectively in each of the relevant markets, channels, and buyers
Develop the holistic communications and eCommerce plan for multiple national retail brands. This includes tactic/channel planning, budget management, and reporting share out on a monthly, quarterly, or campaign basis
Leads digital brand awareness and demand generation strategies including regional and national shopper marketing programs
Collaborate with cross-functional partners, including Category Leadership, Finance, and Category Sales Development in joint business planning, including promotional strategies
Manages a portfolio of external partnerships, focusing on relationship stewardship, performance improvement, and opportunity exploration
Lead the strategy, synthesize and act upon Retail specific proprietary and syndicated data (example: NIQ) through third-party research vendors
Translate Retail market data into business intelligence for marketing and commercial leaders, helping ensure business strategies and plans are built on fact-based market data
Develops solid understanding of customer and Lamb Weston product portfolio
provides product support to internal and external stakeholders as appropriate
Develops understanding of domestic retail dynamics and identify linkages and implications from research to information innovation strategies
Understands, applies and integrates knowledge of Lamb Weston, its customers and the industry as a whole, across functional areas, including supply chain, to optimize performance
Demonstrates strong acumen in navigating legal agreements, including MSAs and related partnership contracts
Manage at least one (1) direct report
Other responsibilities as needed

Requirements

Bachelor's degree required, Master's degree in Marketing or related field, preferred
At least six (6) years of relevant work experience in marketing or related field. Preference given to those with experience in CPG brand management
Deep understanding of Retail: Category Data (NIQ/Circana), brand positioning frameworks, E-Comm platforms/execution, usage of secondary and primary research, and traditional and emerging media networks
Experience working with outside agency partners to drive brand growth
At least two (2) years of direct leadership / management roles
Consummate team player capable of working across the organization
Highly detail-oriented and a self-starter, who can provide clear direction to multiple cross-functional partners
Must be able to work in person four (4) days a week at Lamb Weston's Eagle, ID headquarters
Ability to travel up to 10% of time

Nice to have

Master's degree in Marketing or related field
Experience in CPG brand management

What we offer

Health Insurance Benefits - Medical, Dental, Vision
Flexible Spending Accounts for Health and Dependent Care, and Health Reimbursement Accounts
Well-being programs including companywide events and a wellness incentive program
Paid Time Off
Financial Wellness – Industry leading 401(k) plan with generous company contributions, Financial Planning Services, Employee Stock purchase program, and Health Savings Accounts, Life and Accident insurance
Family-Friendly Employee events
Employee Assistance Program services – mental health and other concierge type services

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Senior Manager Marketing - Retail

Job Description

Job Responsibility

Requirements

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What we offer

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