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Senior Manager, Marketing Portfolio and Analysis

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Airwallex

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Location:
United States , San Francisco

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Category:
-

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Contract Type:
Not provided

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Salary:

138000.00 - 210000.00 USD / Year

Job Description:

We are looking for a strategic, data-driven marketing leader to oversee portfolio management, performance insights, and investment optimization across our U.S. performance marketing programs. As the Senior Manager, Portfolio & Analysis, you’ll be responsible for unifying the view of marketing efficiency — connecting spend, pipeline, and ROI across channels (paid search, paid social, programmatic, display, and emerging digital). You’ll act as the key business partner to regional marketing, finance, and analytics teams to optimize budgets, inform investment decisions, and ensure marketing performance aligns with company growth objectives. This role sits at the intersection of strategy, analytics, and operations — ideal for someone who enjoys turning data into direction, building systems of insight, and driving cross-functional accountability for performance.

Job Responsibility:

  • Own the U.S. paid media reporting, trade-off, investment portfolios insights and framework
  • Build scalable reporting and synthesized global analysis to help support management of budget pacing, forecasting, and scenario models
  • Partner with Finance, Marketing Strategy, and Regional Leads to determine quarterly allocation strategies and ROI scenarios
  • Identify portfolio-level opportunities and trade-offs
  • Lead ongoing spend optimization check-ins (weekly and monthly)
  • Anchor on North Star metrics and reporting structure for performance marketing efficiency
  • Partner with Data, Analytics, and RevOps to ensure campaign data integrity across Salesforce, Marketo, and ad platforms
  • Build and maintain dashboards and scorecards
  • Own monthly business reviews (MBRs) and quarterly performance readouts with marketing and leadership stakeholders
  • Work cross-functionally to improve data capture, attribution, and channel-level insight granularity
  • Conduct deep-dive analyses to evaluate channel performance, cohort efficiency, and incremental impact
  • Partner with channel leads to identify efficiency drivers and recommend actionable optimizations
  • Run what-if and sensitivity analyses to inform investment decisions
  • Translate complex data sets into clear narratives and executive-ready insights
  • Collaborate on annual and quarterly planning
  • Partner with Data Science and Attribution teams to evolve incrementality testing, MMMs, and performance modeling
  • Ensure marketing investment decisions are informed by pipeline contribution and revenue data from Salesforce
  • Serve as the center of excellence for financial discipline, pacing governance, and performance accountability across paid media

Requirements:

  • 8+ years of experience in performance marketing, marketing analytics, or growth finance, ideally within B2B SaaS or fintech
  • Proven success in building detailed, streamlined and scalable models for optimizing for efficiency and pipeline outcomes
  • Strong understanding of marketing funnel dynamics, from awareness to closed-won revenue
  • Excellent communication and executive-presentation skills
  • able to influence cross-functional decision-making
  • Deep comfort working with ambiguity, connecting disparate data sources, and building clarity through structure
  • Bachelor’s degree in Business, Marketing, Economics, or Data Analytics (MBA a plus)
  • Advanced proficiency with Excel / Google Sheets for budget modeling, pacing, and scenario planning
  • Strong experience with data visualization and BI tools (Looker, Tableau, Power BI, or Data Studio)
  • Hands-on familiarity with Salesforce (SFDC) and Marketo for campaign data validation and pipeline attribution
  • Experience querying or analyzing data from BigQuery, Snowflake, or SQL databases
  • Understanding of digital channel data structures (Google Ads, LinkedIn, Meta, DSPs) and their integration with CRM and BI systems
  • Comfort working across attribution models (last touch, MTA, MMM, incrementality) and translating findings for non-technical stakeholders

Nice to have:

  • Experience in a global marketing organization supporting multiple regions and segments
  • Familiarity with MMM, incrementality testing, and marketing mix modeling methodologies
  • Knowledge of data warehouse structures and ETL processes supporting marketing analytics
  • Experience building or maintaining automated pacing and performance reporting tools
What we offer:
  • Offers Equity
  • Offers Bonus
  • Medical, dental, and vision insurance
  • 401(k) plan
  • Short-term and long-term disability
  • Basic life insurance
  • Well-being benefits
  • 20 paid days of vacation
  • 12 paid days of company holidays

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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