Senior Manager, Marketing Operations, HSBC

HSBC

Location:
Hong Kong, Central

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

We are looking for a detail-oriented and collaborative Senior Manager - Marketing Operations, to support our global marketing efforts within Corporate & Institutional Banking (CIB). This role focuses on aligning marketing plans with business priorities and ensuring effective governance processes are in place.

Job Responsibility:

Lead the global marketing planning process for CIB, ensuring alignment with business goals and growth opportunities
Help translate commercial objectives into prioritized marketing initiatives, identifying necessary resources and expected outcomes
Support the coordination of the global marketing calendar and campaign roadmap across various client segments and product lines
Contribute to the oversight of the global marketing budget, ensuring resources are strategically allocated for optimal ROI
Assist in developing investment models to evaluate marketing performance and channel efficiency
Collaborate with Finance and Business Management to align on forecasts and ROI frameworks
Support governance and operational processes across marketing planning, budgeting, and execution
Promote the use of best-in-class tools and methodologies within the marketing function
Ensure marketing teams have the necessary data and insights for effective execution
Assist in delivering regular reporting to senior marketing and business leadership
Act as a partner to Business and Client/Sector Marketing teams to support go-to-market strategies and business alignment
Foster a performance-driven culture through transparency and continuous improvement
Advocate for Agile Principles and support an Agile way of working within the team
Promote the organization’s values and create a diverse environment reflecting the HSBC brand

Requirements:

Years of experience in marketing operations or planning roles within a financial service or B2B environment
Familiarity with marketing planning, investment modelling, and performance reporting
Understanding of the institutional banking landscape and related product lines
Strong analytical skills with knowledge of marketing KPIs and business metrics
Experience in complex organizations and collaboration across business and marketing leadership
Effective communicator with the ability to present insights to stakeholders
Excellent organisational skills and attention to detail
Ability to work cross-functionally and influence stakeholders at multiple levels
Bachelor’s degree in Business, Marketing, Finance, or a related field preferred

What we offer:

Continuous professional development
Flexible working
Opportunities to grow within an inclusive and diverse environment

Additional Information:

Job Posted:
September 27, 2025

Expiration:
October 12, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Manager, Marketing Operations

HSBC

Location:Hong Kong, Central

Category:-

Contract Type:Employment contract