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We’re looking for a skilled Senior Manager of Marketing Operations who loves not just connecting all the wiring and reporting on our wins, but also wants to leverage Rockbot’s innovative, award-winning solutions to make the most of this opportunity. We’re looking for a behind-the-scenes marketing operations manager to help accelerate our growth. You will build the connective tissue that keeps Marketing, Sales, and RevOps aligned through clean, reliable, and unified data. In the early phase, you’ll focus on system cleanup, data consistency, and process alignment; over time, you’ll take full ownership of how Rockbot’s marketing operations engine runs - from automation and attribution to reporting and enablement. This is a foundational role for a builder who thrives on bringing order to complexity and designing scalable systems that drive clarity, efficiency, and growth. You will also serve as the connector between teams ensuring every campaign, lead, and report runs on a consistent operational backbone.
Job Responsibility:
Own the marketing automation and CRM ecosystem, with hands-on expertise in Salesforce/HubSpot, as well as GA4
Manage integrations across the martech stack, ensuring clean data flow and system reliability
Evaluate and implement new technologies as needed to improve marketing performance and scalability
Build and maintain dashboards in Hubspot, Salesforce, or Domo (or similar BI/data visualization platforms) to provide visibility into pipeline health, campaign ROI, funnel performance, and marketing contribution to revenue
Partner with RevOps, Sales Ops, and Finance to align on goals, KPIs, and reporting standards
Provide actionable insights and recommendations to marketing and executive leadership
Understand and manage the operational complexity of scaling marketing across franchise systems, multi-location enterprises, and parent–child account hierarchies, ensuring data accuracy, attribution integrity, and visibility across both local and corporate levels
Design, document, and optimize lead lifecycle processes, including lead scoring, routing, and attribution
Oversee campaign operations, ensuring flawless execution and measurement of digital, demand generation, and ABM programs
Champion marketing and sales alignment by driving consistency in data, reporting, and shared goals
Advise on marketing planning and budget allocation, guided by data-driven insights
Act as a thought partner to the SVP, Marketing, enabling informed decision-making with clear metrics
Requirements:
8+ years of experience in marketing operations, revenue operations, or a related field
At least 3+ years in a leadership role
Deep hands-on knowledge of Salesforce CRM and HubSpot Marketing Hub
Strong expertise in data visualization and BI tools (Domo, Hockeystack, Tableau, Power BI, or similar)
Proven ability to design and optimize processes across marketing and sales functions
Strong analytical mindset with the ability to translate data into insights and action
Excellent communication, project management, and stakeholder alignment skills
Experience in B2B SaaS or technology industries preferred
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