Senior Manager, Marketing Operations and Media, HSBC

HSBC

Location:
Hong Kong, Central

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

This strategic role is central to global marketing activity, responsible for driving integration, efficiency, and excellence across global media plans. The role involves leading the media agency relationship for Corporate and Institutional Bank (CIB), ensuring media optimisation, and creating and delivering the global awards strategy among other responsibilities.

Job Responsibility:

Develop and oversee comprehensive global media plans, ensuring strategic alignment and consistency across all countries and global business teams
Own and manage large-scale global media partnerships and serve as the primary lead for our media agency relationship
Act as a central point of coordination for the Marketing Services team, fostering collaboration across projects spanning campaigns, content management, events, and strategic planning
Facilitate integrated planning processes to ensure all marketing service activities are synchronized and aligned with broader business objectives
Create the global marketing media strategy for Global Corporates and Institutions, aligning with commercial growth objectives
Define and execute a robust global awards strategy tailored to the banking category, enhancing our brand reputation and industry recognition
Identify and prioritize key industry awards, building a strategic calendar for submissions
Identify and prioritise marketing media opportunities within the Global Corporates and Institutions segments
Assist in executing marketing programs that support deal origination and client acquisition
Track and analyse performance metrics for all media activity, against the activity objectives
Drive media optimisation efforts to maximize ROI and effectiveness, establishing performance benchmarks and reporting frameworks
Utilise data insights to continuously refine marketing media strategies
Advocate for insight for marketing and go-to-market activities
Champion and share media best practices with global and local teams to elevate our marketing capabilities worldwide
Influence and work closely with cross-functional teams, ensuring cohesive marketing efforts with the client/customer at the heart of decisions
Support the Head of Marketing Services in orchestrating all functional activities, helping to streamline workflows, manage resources, and improve operational efficiency
Guide and support a direct report responsible for managing the award submission process, ensuring seamless collaboration with internal business teams to create compelling entries
Deliver regular global check ins for marketing media activity across Global and Local CIB teams to deliver support and guidance for all things CIB media and awards
Promote Agile Principles and foster a collaborative working environment that reflects HSBC’s values

Requirements:

Extensive experience in a senior marketing role (10+ years), with a strong background in global media marketing and planning, preferably within global banking or financial services
Proven ability to translate client and market insights into effective marketing strategies and campaigns
Proven ability to orchestrate complex, cross-functional projects
Strong leadership and collaboration skills within global, matrixed organizations
Bachelor’s degree preferred
MBA or Master’s in Marketing, Business, or related field is a plus
Strong leadership skills with a history of managing teams and influencing stakeholders in a global, matrixed organization
Experience managing budgets, agency relationships, and performance metrics
Strategic and analytical mindset, with the ability to manage multiple priorities and drive results in a fast-paced environment

What we offer:

Flexible working
Inclusive and diverse environment
Personal development opportunities

Additional Information:

Job Posted:
September 27, 2025

Expiration:
October 12, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Manager, Marketing Operations and Media

HSBC

Location:Hong Kong, Central

Category:-

Contract Type:Employment contract