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We are looking for a strategic, data-driven Marketing Operations leader who can accelerate our shift toward an AI-native marketing engine. This role sits at the intersection of marketing technology, analytics, and go-to-market scale, ensuring our systems, processes, and insights empower the full marketing organization. You will support our marketing automation ecosystem, lead operational excellence across marketing and funnel processes, and build a modern analytics foundation, including dashboards, attribution models, and BI infrastructure. This leader must be equally comfortable rolling up their sleeves technically and setting vision for how we evolve toward next-gen, AI-powered marketing.
Job Responsibility:
Manage the team who owns day-to-day operations across Marketo, Outreach, Demandbase/6sense
Build and maintain lifecycle processes including scoring, routing, segmentation, campaign architecture, and attribution setup
Ensure data accuracy and system hygiene
Architect lead lifecycle processes including scoring, routing, attribution, campaign/program setup, and funnel management
Partner with IT, RevOps, marketing and SDR leadership to ensure alignment and seamless go-to-market process execution
Build dashboards and recurring reports for marketing programs, funnel performance, and pipeline contribution
Write SQL queries and partner with BI/data teams to support analytics needs
Provide actionable insights that improve campaign optimization and GTM planning
Partner with Data/BI teams to ensure proper data governance, modeling, and analytics infrastructure
Translate complex data into clear insights and recommendations for marketing leadership and cross-functional stakeholders
Test, evaluate, and incorporate AI tools that improve automation, personalization, and operational efficiency
Build scrappy prototypes and process improvements that push the org toward AI-native marketing
Evaluate and implement next-gen MarTech solutions that reduce manual work and improve targeting, orchestration, and personalization
Collaborate with Sales Ops, SDRs, RevOps, and Marketing leaders to align on lead processes and GTM performance metrics
Build operational frameworks, documentation, and governance that ensure reliability and repeatability as we scale
Requirements:
7–12 years (Sr. Manager) in B2B SaaS Marketing Operations or Revenue Operations
Experience managing complex MarTech stacks and integrating new technologies