Senior Manager Marketing Communication, CVS Health

CVS Health

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

67900.00 - 199144.00 USD / Year

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Job Description:

At Aetna International, part of Aetna® a CVS Health company, we are transforming global health care through innovation, collaboration, and customer-centric solutions. As a Senior Manager, Marketing Communications you will lead the development of strategic marketing initiatives and empower our sales teams with the tools, content, and insights they need to succeed. You’ll also play a critical role in shaping our value story, supporting plan sponsor communications, and driving producer engagement across key markets. This role is best suited for someone highly collaborative in nature, who is accustomed to and enjoys supporting large, multi-faceted projects and has a deep knowledge of B2B communication strategy development and execution.

Job Responsibility:

Lead the development and execution of integrated marketing campaigns
Plan, create and edit marketing and communications materials while strictly adhering to Aetna Brand Standards with limited direction or supervision
Collaborate with internal stakeholders, graphic designer, and internal communication agency to deliver high-quality creative assets and campaign execution
Own the creation and evolution of Aetna International’s value story assets, including the core presentation, modular content, and supporting training materials
Manage and maintain materials associated with our niche industry verticals including presentations, cover letters and web content
Collaborate with Segment Leaders and Account Executives on customized finalist presentations for high-value and target customers for new business or renewing business opportunities
Create and manage plan sponsor-specific communications such as letters and emails related to network changes, formulary updates, and other service enhancements
Ensure new product information is integrated into sales assets as they launch and, as needed, support colleagues with the development of B2B materials associated with new product launches
Create materials for broker meetings such as Producer COE sessions, leadership roundtables, and other strategic engagements with broker firms as well as annual producer incentive programs
Develop and deliver targeted broker communications, including the monthly Producer Topic of the Month series and other enablement materials
Lead planning, logistics, and execution of large-scale producer events, including the bi-annual Producer Forum

Requirements:

7+ years of experience in marketing communications and/or sales enablement, preferably in health care, insurance, or a B2B environment
Proven success in developing integrated campaigns, sales enablement programs, and customer-facing communications
Excellent communication skills
ability to strategically tailor written, visual, or verbal messages for internal and external stakeholders and leaders
Strong storytelling skills and proficiency in PowerPoint, with the ability to quickly create, format, and edit visually appealing presentations
Strong time management, project management and organizational skills necessary to meet deadlines
Experience working in a matrixed organization with various stakeholders
ability to speak with all levels of the business
Adept at collaboration and teamwork

Nice to have:

Prior Salesforce experience
Prior Marketing Cloud experience

What we offer:

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility

Additional Information:

Job Posted:
August 01, 2025

Expiration:
September 28, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Senior Manager Marketing Communication