Senior Manager, Market Strategy, CVS Health

CVS Health

Location:
United States, Work At Home, Illinois

Category:
Consulting

Contract Type:
Employment contract

Salary:

67900.00 - 199144.00 USD / Year

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Job Description:

The Senior Manager, Market Strategy is a critical role within CVS Health’s Trade Strategy and Data Product Development team, accountable for informing product direction through market intelligence, customer and competitor research, and commercialization strategy. The role involves developing market intelligence, shaping data insights strategies, and leading go-to-market strategies for new data insights offerings.

Job Responsibility:

Maintain ongoing market surveillance and intelligence for healthcare data and analytics offerings—monitoring competitors, emerging platforms, and key market players
Develop and apply research methodologies to analyze pharma and payer trends, whitespace opportunities, and customer needs
Deliver actionable insight packages, thought leadership materials, and strategic recommendations to internal stakeholders
Translate market trends and business needs into strategic input for the product portfolio and roadmap
Help prioritize and operationalize innovation opportunities in collaboration with the product and business development teams
Incubate and launch early-stage data insights solutions, applying test-and-learn strategies to validate product-market fit and customer value
Develop tailored GTM strategies for data insights offerings, including messaging, packaging, positioning, and commercialization plans
Partner with internal stakeholders (sales, marketing, legal, product, enterprise partners) to bring new data offerings to market
Define and refine customer segmentation strategies, user personas, and high-value use cases across pharma, payer, and provider segments

Requirements:

5+ years of experience in pharmaceutical data analytics, commercial strategy, or product development, preferably with direct experience at a pharma manufacturer or a leading data aggregator/platform (e.g., IQVIA, Komodo, Symphony/ICON, Optum Insights, HealthVerity, Datavant, or similar)
7+ years of total work experience
Deep understanding of the pharma value chain, including market access, commercial analytics, and data-driven engagement models
Proven success translating customer and market insights into product strategies and commercialization plans
Strong analytical and strategic thinking skills
ability to draw insights from disparate sources and apply them in a structured business context
Experience launching pilots or new offerings, with a focus on validation, iteration, and scale
Excellent communication and storytelling skills, including the ability to deliver presentations to executive audiences

Nice to have:

5+ years of experience in healthcare data strategy, market research, or consulting related to life sciences
8+ years of experience in pharmaceutical analytics, pharma market access, data product management, or healthcare insights
Experience in customer-facing roles or external partnership development
MBA or experience in management consulting is strongly preferred

What we offer:

Affordable medical plan options
a 401(k) plan (including matching company contributions)
an employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling, and financial coaching
Paid time off
flexible work schedules
family leave
dependent care resources
colleague assistance programs
tuition assistance
retiree medical access

Additional Information:

Job Posted:
June 04, 2025

Expiration:
June 27, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Senior Manager, Market Strategy