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Senior Manager/Manager, Brand Strategy + Content

United States, Austin 80000.00 USD / Year · Job Posted June 30, 2026
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Job Description

The Senior Manager/Manager, Brand Strategy + Content is responsible for developing and executing brand and content strategies that support client goals through strong writing, research, and program-level thinking. Managers translate insights and complex ideas into clear narratives, contribute meaningfully to strategy and planning, and own high-quality content across formats. They collaborate closely with account, design, digital, and research partners, communicate confidently with clients, and lead discrete projects or workstreams. Managers are expected to work independently with limited oversight, apply sound editorial judgment, develop strategic points of view, and continuously improve how work gets done. This role demonstrates consistent alignment with INK’s values and a growing ability to positively impact both work quality and team effectiveness.

Job Responsibility

  • Contributes to brand and content strategy development in partnership with Directors or VPs
  • Identifies themes, tensions, and opportunities that can inform brand storytelling and executive points of view
  • Brings a brand lens to content planning
  • Flags gaps or inconsistencies in messaging and narrative across programs
  • Helps define and articulate points of view for brands and executives
  • Contributes learnings from research, SME calls, and client engagements
  • Leads research and discovery workstreams, including survey question development, survey programming, data analysis, and creation of topline findings
  • Creates content grounded in owned research
  • Supports reporting and analysis by assessing performance of content
  • Writes high-quality short-form content
  • Develops long-form content such as white papers, case studies, websites, and research reports
  • Optimizes content for performance
  • Serves as an editor on short-form content
  • Prepares for and facilitates subject-matter expert calls
  • Collaborates with cross-functional partners across comms, digital, design, and research
  • Communicates clearly with IP leads to align on scope, inputs, and timelines
  • Manages deadlines for owned deliverables
  • Communicates directly with clients on assigned deliverables
  • Communicates proactively with internal teams
  • Uses Asana consistently to manage tasks, timelines, and collaboration
  • Supports junior teammates through informal coaching, feedback, and knowledge sharing
  • Demonstrates curiosity, adaptability, and commitment to continuous improvement

Requirements

  • Typically 6–8+ years of progressive experience in brand strategy, content strategy, writing, or integrated communications
  • Strong writing skills across short- and long-form content, including executive and brand voice development
  • Demonstrated ability to support strategy and planning at a program level
  • Experience leading research initiatives, including surveys, analysis, and insight development
  • Demonstrated ability to learn complex or technical industries quickly, especially B2B tech and energy
  • Ability to manage multiple projects while maintaining exceptional attention to detail
  • Skilled collaborator with cross-functional partners (design, digital, PR, research)
  • Comfortable presenting ideas and providing strategic counsel to clients
  • Ability to work both independently and as part of an integrated team

Nice to have

  • Experience in an agency or similar fast-paced environment
  • Familiarity with relevant tools and platforms such as HubSpot, WordPress, Moz and/or SEMrush (or similar)
  • Exposure to project budgeting or resource management

What we offer

  • Hybrid work environment from our Austin or Denver offices
  • Flexible PTO with guidelines, generous holiday schedule, and early close Fridays at 2 pm in your time zone
  • Top-notch paid medical (INK pays 75%), dental, vision and life insurance which start the first of the month after hire date
  • A 401(k) retirement plan with 3% matching
  • Twelve weeks paid parental leave
  • Quarterly wellness stipend of $150
  • Paid mobile phone service
  • Quarterly volunteer days
  • Bonus programs: new business, hiring referrals, annual tenure bonus
  • Peer-to-peer rewards program
  • Award-winning culture and supportive team environment

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