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The Senior Manager/Manager, Brand Strategy + Content is responsible for developing and executing brand and content strategies that support client goals through strong writing, research, and program-level thinking. Managers translate insights and complex ideas into clear narratives, contribute meaningfully to strategy and planning, and own high-quality content across formats. They collaborate closely with account, design, digital, and research partners, communicate confidently with clients, and lead discrete projects or workstreams. Managers are expected to work independently with limited oversight, apply sound editorial judgment, develop strategic points of view, and continuously improve how work gets done. This role demonstrates consistent alignment with INK’s values and a growing ability to positively impact both work quality and team effectiveness.
Job Responsibility
Contributes to brand and content strategy development in partnership with Directors or VPs
Identifies themes, tensions, and opportunities that can inform brand storytelling and executive points of view
Brings a brand lens to content planning
Flags gaps or inconsistencies in messaging and narrative across programs
Helps define and articulate points of view for brands and executives
Contributes learnings from research, SME calls, and client engagements
Leads research and discovery workstreams, including survey question development, survey programming, data analysis, and creation of topline findings
Creates content grounded in owned research
Supports reporting and analysis by assessing performance of content
Writes high-quality short-form content
Develops long-form content such as white papers, case studies, websites, and research reports
Optimizes content for performance
Serves as an editor on short-form content
Prepares for and facilitates subject-matter expert calls
Collaborates with cross-functional partners across comms, digital, design, and research
Communicates clearly with IP leads to align on scope, inputs, and timelines
Manages deadlines for owned deliverables
Communicates directly with clients on assigned deliverables
Communicates proactively with internal teams
Uses Asana consistently to manage tasks, timelines, and collaboration
Supports junior teammates through informal coaching, feedback, and knowledge sharing
Demonstrates curiosity, adaptability, and commitment to continuous improvement
Requirements
Typically 6–8+ years of progressive experience in brand strategy, content strategy, writing, or integrated communications
Strong writing skills across short- and long-form content, including executive and brand voice development
Demonstrated ability to support strategy and planning at a program level
Experience leading research initiatives, including surveys, analysis, and insight development
Demonstrated ability to learn complex or technical industries quickly, especially B2B tech and energy
Ability to manage multiple projects while maintaining exceptional attention to detail
Skilled collaborator with cross-functional partners (design, digital, PR, research)
Comfortable presenting ideas and providing strategic counsel to clients
Ability to work both independently and as part of an integrated team
Nice to have
Experience in an agency or similar fast-paced environment
Familiarity with relevant tools and platforms such as HubSpot, WordPress, Moz and/or SEMrush (or similar)
Exposure to project budgeting or resource management
What we offer
Hybrid work environment from our Austin or Denver offices
Flexible PTO with guidelines, generous holiday schedule, and early close Fridays at 2 pm in your time zone
Top-notch paid medical (INK pays 75%), dental, vision and life insurance which start the first of the month after hire date
A 401(k) retirement plan with 3% matching
Twelve weeks paid parental leave
Quarterly wellness stipend of $150
Paid mobile phone service
Quarterly volunteer days
Bonus programs: new business, hiring referrals, annual tenure bonus
Peer-to-peer rewards program
Award-winning culture and supportive team environment