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Senior Manager, Local Media

United States, Atlanta Employment contract · Job Posted June 04, 2026
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Job Responsibility

  • Leading the strategy and execution of local paid media efforts across all markets
  • Ensuring campaigns are consistent, efficient, and aligned with overall performance goals
  • Serving as the primary liaison between internal leadership, agency partners, and franchise owners
  • Driving alignment, accountability, and clarity across stakeholders
  • Overseeing local agency partners, setting expectations for execution, optimization, and performance standards
  • Conducting audits and addressing gaps as needed
  • Establishing consistent measurement frameworks and ensuring results are communicated clearly and effectively to franchise owners
  • Supporting franchise owners by managing expectations, addressing performance concerns, and advocating for local market needs
  • Maintaining alignment with national strategy
  • Developing educational materials to improve understanding of media investment and performance
  • Leading local media strategy for new location launches
  • Partnering with agencies and internal teams to build scalable plans and ensure successful campaign execution
  • Transitioning into ongoing demand generation programs

Requirements

  • 8+ years of experience in digital marketing, paid media, or local marketing strategy
  • Strong expertise in paid social, paid search, and local media performance
  • Experience managing agency partners and driving consistent execution and optimization
  • Background in franchise or multi-location environments preferred
  • Ability to evaluate performance and establish consistent measurement frameworks
  • Strong communication and stakeholder management skills, including working with non-marketing audiences
  • Proven ability to manage competing priorities in a complex environment
  • Problem-solving mindset with a focus on improving performance outcomes
  • Bachelor’s degree in Marketing, Business, or related field
  • Ability to work onsite four days per week

Nice to have

Background in franchise or multi-location environments

What we offer

  • Medical, vision, dental, and life and disability insurance
  • 401(k) plan
  • Free online training

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