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We are looking for a strategic and performance-driven Senior Manager, Local Media to lead local paid media initiatives in Atlanta, Georgia. This role partners closely with brand teams, agency stakeholders, and franchise owners to improve campaign effectiveness, strengthen alignment across markets, and ensure media investments support broader business goals. The ideal candidate brings strong expertise in paid social and paid search, along with the ability to translate performance insights into clear direction and practical support for local stakeholders.
Job Responsibility
Lead the planning and ongoing direction of local paid media programs across key channels, with a primary focus on paid social and paid search
Establish clear market-level guidelines for spending, channel mix, and expected results to support consistent execution and measurable performance
Align local media activity with broader brand initiatives so campaigns work together to drive stronger overall outcomes
Act as the main internal partner for local media agencies, providing direction on execution standards, optimization priorities, and reporting expectations
Review campaign setups, creative application, and account performance on a regular basis to identify inconsistencies and improve quality
Partner with agency teams to resolve underperformance, implement adjustments, and maintain accountability against business objectives
Build productive relationships with franchise owners to better understand local market conditions, challenges, and growth opportunities
Support stakeholder meetings, performance reviews, and escalation discussions by providing clear media insights and recommendations
Create and deliver educational resources that help franchise owners understand media strategy, investment decisions, and performance metrics
Requirements
7+ years of experience in paid media, performance marketing, or a related field
Demonstrated expertise managing paid social and paid search campaigns in multi-location or local market environments
Strong understanding of media strategy, campaign optimization, and performance measurement
Experience overseeing agency partners and holding external teams accountable for execution quality and results
Ability to communicate effectively with cross-functional stakeholders, including franchise owners, brand leaders, and agency teams
Skilled in translating complex campaign data into clear recommendations, expectations, and educational materials
Background in social media strategy and familiarity with social media tools, content planning, and campaign management best practices
What we offer
medical, vision, dental, and life and disability insurance