Senior Manager, Lifecycle Marketing Jobs

Ethos

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

114000.00 - 203000.00 USD / Year

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Job Description:

We are seeking a dynamic and experienced Senior Manager of Lifecycle Marketing to lead our B2B marketing strategy across the full customer journey. You will be responsible for developing and executing innovative programs across multiple channels including email, SMS, in-product, social and events to drive conversions, enhance customer engagement, and maximize lifetime value for our suite of agent-focused insurance and fintech products.

Job Responsibility:

Own the integrated marketing roadmap across lifecycle, social, in product, and campaigns
Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product and events
Lead and execute multi-channel lifecycle marketing programs, focusing on driving onboarding, engagement & retention
Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement
Lead strategy, testing, and performance across email, push, SMS, onsite and in app messaging, and social channels
Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization
Create cohesive customer journeys that span awareness through retention
Drive content, creative, and campaign execution in partnership with internal teams and external partners
Partner with product marketing to translate positioning into channel ready programs
Work cross functionally with Sales to support ABM, events, and field activation
Identify opportunities to deepen engagement and move customers through the funnel
Establish and monitor KPIs and measurement frameworks to evaluate lifecycle marketing effectiveness
Provide regular performance reports and actionable insights to stakeholders, clearly demonstrating marketing’s impact on business objectives
Partner with analytics to design experiments, monitor performance, and surface insights
Use qualitative and quantitative data to refine journeys and inform roadmap decisions

Requirements:

8+ years of progressive experience in marketing
3+ years of experience in a leadership role, managing and developing marketing teams
Experience working in a fast-paced startup environment with a bias for impact
Analytical rigor and comfort with segmentation, testing, and performance optimization
Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.)
Deep understanding of experimentation, personalization strategies, and A/B testing methodologies
Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization
Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences

Additional Information:

Job Posted:
December 08, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Senior Manager, Lifecycle Marketing