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The Senior Manager, Launch Sales, builds and motivates our commercial teams to hit pre‑open and Month‑1 occupancy targets, ensuring a seamless sales journey from first touch to move‑in. You’ll lead Area Sales Leads and Member Experience Managers, partnering with Unit Operations and Launch Operations to turn demand into tours, same‑day proposals, and signed agreements on efficiency timelines. You’ll coach a focused launch cohort and install repeatable processes so every opening runs the same way fast, disciplined, and customer‑first. Across active launches, you’ll own the sales cadence: monitor metrics and SLAs, coach in‑market sellers during show‑week, and run launch meetings, tour schedules, daily pricing huddles, and listing readiness. Success requires close collaboration with Marketing on archetypes, campaigns, and broker activation, and with Unit Operations on commercial strategy, pricing, and staffing. You communicate crisply, thrive in team environments, and lead through influence to turn complex openings into predictable, high‑performing sales.
Job Responsibility:
Own the commercial plan for each launch from pre‑opening through stabilized post‑opening. Advise on revenue targets, opening‑week schedule, and clear handoff timeline
Establish success metrics and ownership across Sales, Unit Operations, Marketing, and Sales Ops so everyone knows who does what and by when
Recommend changes based on live demand, route exceptions to Unit Operations, and document results to improve the next launch
Define the Indy by Industrious sales motion. Create discovery methods, the value proposition versus core, Indy‑specific talk tracks, proposal templates, and sales materials
Partner with Marketing to drive demand and awareness. Align listings campaigns, and measure lead quality to iterate quickly
Coach Area Sales Leads and Member Experience Managers assigned to launch to maintain fast lead response and same day proposal turnaround in the final pre‑open period and opening week
Work with the Broker Relations team to drive the broker outreach plan to identify top targets, schedule and run outreach and events
Support Regional Sales Managers and General Managers by coaching the launch roster, setting launch coverage plans and priority targets. Lead strategy for high value tours and proposal reviews, manage escalations. Own weekly meetings and updates
Lead launch sales execution GTM teams, pre-sales schedule, activity monitoring, and daily sales coaching
Responsible for building & maintaining launch specific training programs and content, with support from the Sales Enablement Manager. You will regularly update materials based on performance data and field feedback. Included collateral / training includes: launch discovery, location types, tour methods, proposal standards, pricing guidelines, broker engagement, local marketing, reference guides, templates, short videos
Own the training calendar, coordinating with Regional Sales Managers and General Managers. You’ll lead the training and run workshops and virtual sessions before opening, with role plays, call reviews, and on‑site coaching during the final run‑up and opening week
Provide on‑the‑floor coaching. Shadow tours and calls, give concrete feedback, and run targeted follow ups for reps who need extra support
Certify the launch sales roster. Train Area Sales Leads and Member Experience Managers on launch specific discovery, talk tracks, tour flow, and proposal standards
Close the loop with partners. Feed training outcomes and gaps to Sales Enablement, Sales Management, and Unit Operations to improve tools and messaging
Partner with Launch operations to ensure all inventory including meeting rooms and day passes are named, photographed, and live in booking systems before opening
Verify listing accuracy and booking flows. Monitor early usage and coordinate fixes with Operations and Marketing
Publish simple Indy readiness criteria so photos, listings, and day‑one bookable products are accurate and sellable before opening
Build and maintain a single launch scoreboard covering speed, conversion, demand, readiness, ancillaries, and revenue
Forecast opening‑day and first‑month results. Propose pivots when indicators trend off plan
Run the launch kickoff, weekly cross‑functional reviews, and opening‑week daily check‑ins
Publish concise GTM readouts weekly and deliver a post‑launch handoff pack (learnings, retained pipeline, next steps) to regional leadership
Requirements:
6–8+ years in real estate or flex‑office sales with consistent quota attainment
Proven cross‑functional leadership across Sales, Unit Operations, Launch Ops, Marketing, and Sales Ops
Ability to operate at strategic and tactical levels—brief senior leaders and run day‑to‑day launch activities (tours, proposals, pricing check‑ins)
Clear communicator with executive presence
concise memos/readouts
leads broker and owner‑facing meetings
Track record of enforcing SLAs (fast lead response, same‑day proposals), shortening cycle times, and making data‑driven pivots
Builder of repeatable playbooks
documents decisions and drives adoption across markets
Bias for action, high EQ, and sound judgment
holds peers accountable while keeping teams positive
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