Senior Manager, International Mid-Market and Global Network Banking Marketing, HSBC

HSBC

Location:
Hong Kong, Central

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

We are seeking a dynamic and commercially focused Global Marketing Lead to spearhead our marketing initiatives targeting International Mid-Market & Global Network Banking clients within Corporate and Institutional Banking (CIB). This role is essential for driving revenue growth, enhancing client engagement, and strengthening the bank’s presence among multinational corporates.

Job Responsibility:

Lead the global marketing strategy for International Mid-Market & Global Network Banking clients, aligning with commercial growth objectives
Identify and prioritize marketing opportunities within the segment
Shape and assist in executing marketing programs that drive client acquisition, strengthen and deepen client relationships, originate new deals and increase market share
Develop clear and distinct value propositions that address segment and industry specific challenges
Collaborate with Product & Business Marketing to ensure solutions meet client needs
Build tailored narratives that combine market insights, relevant current themes (e.g. digitalization) and the bank’s expertise
Lead the strategy and ideation of integrated marketing campaigns that enhance brand awareness and client engagement, and partner with cross-functional teams including Marketing Services to deliver impact
Develop a content strategy and drive ongoing management to ensure relevance for the segment including thought leadership pieces, digital content and client success stories to support marketing objectives
Partner with Events teams and the business on events strategy for the audience, and the delivery of strategic client forums and executive briefings that highlight segment and sector leadership
Track and analyse performance metrics related to brand, client engagement, pipeline influence, revenue and campaign effectiveness
Utilize data insights to refine marketing strategies continuously
Passionately advocate for client perspectives in marketing and go-to-market activities
Direct cross-functional teams, ensuring cohesive marketing effort across various areas and regions
Potentially line manage a Marketing Manager, driving performance and excellence
Drive strong collaboration across all business lines and segments
Partner closely with Coverage, Sector Coverage, Product Marketing, Communications and Strategy teams as well as other marketing teams
Serve as an advisor to internal stakeholders on go-to-market strategy, client engagement, and market positioning
Promote Agile Principles and foster a collaborative working environment that reflects HSBC’s values

Requirements:

Extensive years of B2B marketing experience, with a focus on commercial marketing within global banking or financial services, and/or experience preferably in corporate coverage
Strong understanding of CIB segments, products and services
Passionate about customer centricity and the latest market trends
Proven ability to translate client and market insights into effective marketing strategies and campaigns
Strong leadership and collaboration skills within global, matrixed organizations
Bachelor’s degree required
MBA or Master’s in Marketing, Business, or related field preferred

What we offer:

Continuous professional development
Flexible working
Opportunities to grow within an inclusive and diverse environment

Additional Information:

Job Posted:
September 27, 2025

Expiration:
October 12, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Manager, International Mid-Market and Global Network Banking Marketing

HSBC

Location:Hong Kong, Central

Category:-

Contract Type:Employment contract