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Articulate is looking for a Senior Manager, International Integrated Marketing to help set the strategy and lead execution of international growth marketing efforts across LATAM, APAC, and EMEA. This role will oversee a small but growing team, currently two Associate Managers focused on developing and executing integrated marketing campaigns in LATAM and APAC. You will provide leadership, mentorship, and strategic direction to your team while also building the infrastructure, processes, and frameworks that enable scalable growth across global markets. As the lead for international integrated marketing, you will partner closely with our international sales teams, reseller partners, and cross-functional marketing stakeholders to design repeatable go-to-market frameworks, drive full-funnel lead generation and nurturing strategies, and expand Articulate’s footprint in high-growth international regions. You will also support more established reseller partners in EMEA with co-branded initiatives and growth strategies. This role requires a balance of strategic leadership and hands-on execution. The ideal candidate is skilled at building and developing teams, creating scalable campaign infrastructure, and tailoring approaches to fit the maturity of different markets. You will report to the Director, Global Integrated Marketing.
Job Responsibility:
Team Leadership & Development: Manage, mentor, and develop two Associate Managers focused on LATAM and APAC campaigns
Expand and scale the team over time
Build a strong, collaborative team culture
Provide coaching on campaign strategy, execution, and measurement
International Growth Strategy: Define and lead the international integrated marketing strategy
Oversee expansion efforts into high-growth LATAM and APAC markets
Identify new market opportunities and design tailored campaign strategies
Campaign Infrastructure & Execution: Establish structured processes for campaign development, execution, and reporting across regions
Oversee development of co-branded, full-funnel campaigns with reseller partners
Support optimization of partner-led events and digital campaigns
Cross-Functional Collaboration: Partner with acquisition marketing, brand creative, product marketing, and our reseller partner network
Guide your team in collaborating with content marketing, creative, and operations teams
Align marketing initiatives with sales and revenue objectives across international regions
Performance Measurement & Optimization: Define clear metrics for campaign performance
Evaluate campaign effectiveness across markets and regularly recommend improvements
Present insights and recommendations to marketing leadership
Stakeholder & Partner Engagement: Build strong relationships with reseller partners’ marketing teams across LATAM, APAC, and EMEA
Facilitate regular cadences with partners to align on campaigns, co-marketing opportunities, and market-specific strategies
Occasional travel required to represent Articulate at international partner events
Requirements:
8-12 years of relevant experience in international B2B SaaS marketing
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