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Senior Manager, International Integrated Marketing

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Articulate

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

129900.00 - 172144.00 USD / Year

Job Description:

Articulate is looking for a Senior Manager, International Integrated Marketing to help set the strategy and lead execution of international growth marketing efforts across LATAM, APAC, and EMEA. This role will oversee a small but growing team, currently two Associate Managers focused on developing and executing integrated marketing campaigns in LATAM and APAC. You will provide leadership, mentorship, and strategic direction to your team while also building the infrastructure, processes, and frameworks that enable scalable growth across global markets. As the lead for international integrated marketing, you will partner closely with our international sales teams, reseller partners, and cross-functional marketing stakeholders to design repeatable go-to-market frameworks, drive full-funnel lead generation and nurturing strategies, and expand Articulate’s footprint in high-growth international regions. You will also support more established reseller partners in EMEA with co-branded initiatives and growth strategies. This role requires a balance of strategic leadership and hands-on execution. The ideal candidate is skilled at building and developing teams, creating scalable campaign infrastructure, and tailoring approaches to fit the maturity of different markets. You will report to the Director, Global Integrated Marketing.

Job Responsibility:

  • Team Leadership & Development: Manage, mentor, and develop two Associate Managers focused on LATAM and APAC campaigns
  • Expand and scale the team over time
  • Build a strong, collaborative team culture
  • Provide coaching on campaign strategy, execution, and measurement
  • International Growth Strategy: Define and lead the international integrated marketing strategy
  • Oversee expansion efforts into high-growth LATAM and APAC markets
  • Identify new market opportunities and design tailored campaign strategies
  • Campaign Infrastructure & Execution: Establish structured processes for campaign development, execution, and reporting across regions
  • Oversee development of co-branded, full-funnel campaigns with reseller partners
  • Support optimization of partner-led events and digital campaigns
  • Cross-Functional Collaboration: Partner with acquisition marketing, brand creative, product marketing, and our reseller partner network
  • Guide your team in collaborating with content marketing, creative, and operations teams
  • Align marketing initiatives with sales and revenue objectives across international regions
  • Performance Measurement & Optimization: Define clear metrics for campaign performance
  • Evaluate campaign effectiveness across markets and regularly recommend improvements
  • Present insights and recommendations to marketing leadership
  • Stakeholder & Partner Engagement: Build strong relationships with reseller partners’ marketing teams across LATAM, APAC, and EMEA
  • Facilitate regular cadences with partners to align on campaigns, co-marketing opportunities, and market-specific strategies
  • Occasional travel required to represent Articulate at international partner events

Requirements:

  • 8-12 years of relevant experience in international B2B SaaS marketing
  • At least 2 years managing people
  • Located in US (required)
  • Multilingual proficiency strongly preferred (English, Spanish required
  • Portuguese highly valuable
  • German, Swedish, or Italian a plus)
  • Experience working with global teams across various time zones and languages, including the occasional off-hours meetings
  • Experience working with international markets, including familiarity with LATAM, APAC, and EMEA market dynamics
  • Demonstrated experience building and leading high-performing marketing teams
  • Proven ability to create scalable campaign infrastructure and frameworks that drive revenue growth
  • Strong understanding of full-funnel integrated marketing campaign strategy and execution
  • Skilled collaborator with experience working across acquisition marketing, product marketing, creative, and sales
  • Proficiency with CRMs (Salesforce preferred), marketing automation tools (Marketo, Iterable, Braze, or similar), and analytics platforms (Google Analytics, Looker preferred)
  • Ability to derive insights from marketing data and convert them into actionable strategies
  • Excellent verbal and written communication skills
  • Strong organizational skills with ability to manage multiple initiatives simultaneously
  • Four-year university degree or equivalent experience

Nice to have:

  • Multilingual proficiency (Portuguese highly valuable
  • German, Swedish, or Italian a plus)
What we offer:
  • Bonus-eligible
  • Robust suite of benefits

Additional Information:

Job Posted:
December 20, 2025

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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