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We’re looking for a Senior Manager, Integrated Marketing to join our team for a role to work remotely based in Canada. Reporting to the Director, Integrated Marketing you’re going to be a part of a team that sits at the intersection of Brand, Product, and Performance. You will be the architect of our narrative, responsible for defining why users should choose KOHO and how we tell that story across every touchpoint. In this people-manager role, you will lead the strategy for major brand-building campaigns and product launches, orchestrating efforts across partnerships, digital media, OOH, PR and more. You will act as the bridge between our product roadmap and market presence, ensuring our positioning is sharp, data-backed, and deeply connected to our users' needs.
Job Responsibility:
Brand Positioning & Value Proposition: Own the brand narrative, define and refine KOHO’s positioning
Integrated Campaign Strategy: Develop and lead brand-building campaigns, orchestrate execution across channels
Go-to-Market (GTM) Leadership: Design and execute GTM strategies for new product and feature launches
User-First Advocacy: Champion a 'user-first' mentality, leverage insights to inform marketing strategies
Analytics & Optimization: Utilize strong analytical skills to set KPIs, measure campaign effectiveness, optimize for ROI
Cross-Functional Collaboration: Partner with Product, Creative, Affiliate, Social, and Performance teams
Requirements:
Strategic & Analytical: build high-level strategy, execute seamlessly, dive deep into data
A Storyteller: translate complex product features into compelling consumer benefits
Collaborative Leader: excel at aligning multiple stakeholders and driving projects forward without friction
Curious: obsessed with understanding human behavior and the 'why' behind user actions
An Owner: have strong agency and believe in the power to make things happen and influence positive change
What we offer:
Competitive compensation & equity
Fantastic, Deeply Engaged Team
Generous vacation + Wellness days + Flex Days + holiday closure
Remote-first environment + coworking support + yearly all hands retreat
Access to coaching & growth programs
Parental top-up & leave policies
Comprehensive health benefits
Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development