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As the first local marketing hire in Canada you will drive growth and help scale our Canadian SME business from 0 to 1 and beyond. You will work closely with commercial and strategy teammates and report directly to the Head of SME, Canada and our global Head of Marketing.
Job Responsibility:
Assist in the strategy, planning, execution, and measurement of North America field events, collaborating closely with commercial, partnerships, corporate affairs and global teams
Execute end-to-end event program management and logistics from initial planning to post-event follow up, including vendor management, budget management, event promotions, lead list uploads, measuring ROI, and more
Identify co-marketing partnership opportunities and build/activate collaborations to drive growth and accelerate pipeline
Provide data, insights, and supporting engagement on strategic events to support the commercial team and drive net new pipeline
Execute on community building in key sectors, personas and industries, focusing on key metropolitan centers (SF, NYC) and broad North America
Continuously identify opportunities to drive growth - this role is all about driving B2B growth. Airwallex is a young team, meaning there is plenty that still needs to be built as we scale up
Requirements:
A Bachelor's Degree or equivalent experience
A minimum of 4 years experience in a B2B marketing role and specific experience with conferences/events and partnerships/community management
Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
An entrepreneurial mindset and a willingness to get your hands dirty
Experience in a fast-moving startup environment with the ability to adapt quickly to change
Strong analytical skills to make data-driven decisions
Exceptional organizational skills, attention to detail, and a customer-obsessed approach
Ability to travel up to 20%
Nice to have:
Experience with Salesforce.com and Marketo
Demonstrated success in creating and growing communities that drive brand loyalty, amplify customer/partner engagement, and contribute to pipeline generation goals
Proven track record of developing and executing co-marketing programs with partners, such as co-hosted webinars, joint field events, and integrated campaigns that enhance partner relationships and generate pipeline