Senior Manager, Institutional Marketing, HSBC

HSBC

Location:
Hong Kong, Central

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

We are seeking a dynamic and commercially focused Global Marketing Lead to spearhead our marketing initiatives targeting Institutional clients within Corporate and Institutional Banking. This role is essential for driving revenue growth, enhancing client engagement, and strengthening the bank’s presence among multinational corporates. This role involves the development and execution of marketing strategies, campaigns, and events in collaboration with cross-functional teams.

Job Responsibility:

Lead the global marketing strategy for Institutional clients, aligning with commercial growth objectives
Shape and assist in executing marketing programs that drive client acquisition
Develop clear and distinct value propositions that address segment and industry specific challenges
Lead the strategy and ideation of integrated marketing campaigns that enhance brand awareness and client engagement
Develop a content strategy and drive ongoing management to ensure relevance for the segment
Partner with Events teams and the business on events strategy for the audience
Track and analyse performance metrics related to brand, client engagement, pipeline influence, revenue and campaign effectiveness
Direct cross-functional teams, ensuring cohesive marketing effort across various areas and regions
Drive strong collaboration across all business lines and segments
Serve as an advisor to internal stakeholders on go-to-market strategy, client engagement, and market positioning

Requirements:

Extensive years of B2B marketing experience, with a focus on commercial marketing within global banking or financial services, and/or experience preferably in corporate coverage
Strong understanding of CIB segments, products and services
Passionate about customer centricity and the latest market trends
Proven ability to translate client and market insights into effective marketing strategies and campaigns
Strong leadership and collaboration skills within global, matrixed organizations
Bachelor’s degree required
MBA or Master’s in Marketing, Business, or related field preferred

What we offer:

Flexible working
Continuous professional development
Opportunities to grow within an inclusive and diverse environment

Additional Information:

Job Posted:
September 27, 2025

Expiration:
October 12, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Manager, Institutional Marketing

HSBC

Location:Hong Kong, Central

Category:-

Contract Type:Employment contract