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Senior Manager Influencer Marketing

Germany, Herzogenaurach · Job Posted April 05, 2026
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Job Description

As part of the Comm’s, Social & Entertainment team, this role’s purpose is finding the right Influencers, creator & Entertainers relevant to PUMA.

Job Responsibility

  • Finding the right Influencers, creator & Entertainers relevant to PUMA
  • Budget planning & ongoing follow up for your field of play & responsibilities
  • Represent European Culture, Influence & Entertainment Strategy in the global brand organization and at key European fashion, trend and sports culture across energy cities and local communities
  • Planning and implementation of paid & organic influencer & Entertainer campaigns to drive awareness, engagement, and conversion
  • Lead our influence & entertainer strategy and agency development content calendars & product/event rollouts
  • Find and manage relevant influencers & Entertainers to represent PUMA in social media with our accounts
  • Lead of Influencer & entertainer projects, seeding & agencies
  • Support challenge and build Influencer & entertainer seeding plans for key initiatives
  • Creation of briefings for influencer & entertainer content productions
  • Facilitate engaging and innovative content creation
  • Define, work and track relevant seedings campaigns to drive organic awareness
  • Take care of tracking and reporting social media KPI & influencer/entertainer content
  • Share relevant results proactively within the European Marketing team
  • Understand the business priorities within your field of play / category and understand why

Requirements

  • Degree in Marketing, Communications, or a related field
  • 5+ years of experience in influencer marketing, creator relations, or entertainment strategy, ideally within a lifestyle, fashion, or sports brand environment
  • Strong understanding of European culture, trends, and entertainment landscapes, with the ability to translate global brand strategies into impactful influencer and entertainer activations across key energy cities
  • Proven experience in identifying, managing, and leading a diverse portfolio of influencers and entertainers, as well as steering external agencies to develop content calendars and product rollouts
  • Hands-on knowledge of content production, seeding plan development, and the creation of detailed briefings to drive both organic awareness and paid conversions
  • Strong competence in budget planning, KPI tracking, and reporting to evaluate the effectiveness of influencer campaigns and ensure alignment with broader business priorities

What we offer

  • Equal opportunities for all job applicants
  • Commitment to fairness, transparency, and equal opportunity
  • Every application is reviewed by real people
  • No automated systems or AI tools are used to make hiring decisions

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