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As part of the Comm’s, Social & Entertainment team, this role’s purpose is finding the right Influencers, creator & Entertainers relevant to PUMA.
Job Responsibility:
Finding the right Influencers, creator & Entertainers relevant to PUMA
Budget planning & ongoing follow up for your field of play & responsibilities
Represent European Culture, Influence & Entertainment Strategy in the global brand organization and at key European fashion, trend and sports culture across energy cities and local communities
Planning and implementation of paid & organic influencer & Entertainer campaigns to drive awareness, engagement, and conversion
Lead our influence & entertainer strategy and agency development content calendars & product/event rollouts
Find and manage relevant influencers & Entertainers to represent PUMA in social media with our accounts
Lead of Influencer & entertainer projects, seeding & agencies
Support challenge and build Influencer & entertainer seeding plans for key initiatives
Creation of briefings for influencer & entertainer content productions
Facilitate engaging and innovative content creation
Define, work and track relevant seedings campaigns to drive organic awareness
Take care of tracking and reporting social media KPI & influencer/entertainer content
Share relevant results proactively within the European Marketing team
Understand the business priorities within your field of play / category and understand why
Requirements:
Degree in Marketing, Communications, or a related field
5+ years of experience in influencer marketing, creator relations, or entertainment strategy, ideally within a lifestyle, fashion, or sports brand environment
Strong understanding of European culture, trends, and entertainment landscapes, with the ability to translate global brand strategies into impactful influencer and entertainer activations across key energy cities
Proven experience in identifying, managing, and leading a diverse portfolio of influencers and entertainers, as well as steering external agencies to develop content calendars and product rollouts
Hands-on knowledge of content production, seeding plan development, and the creation of detailed briefings to drive both organic awareness and paid conversions
Strong competence in budget planning, KPI tracking, and reporting to evaluate the effectiveness of influencer campaigns and ensure alignment with broader business priorities
What we offer:
Equal opportunities for all job applicants
Commitment to fairness, transparency, and equal opportunity
Every application is reviewed by real people
No automated systems or AI tools are used to make hiring decisions