Senior Manager, Industries and Sector Marketing, HSBC

HSBC

Location:
Hong Kong, Central

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

We are seeking a dynamic and commercially focused Global Marketing Lead to spearhead HSBC's marketing initiatives targeting clients across key Industries & Sectors within Corporate and Institutional Banking. The role involves leading campaigns, developing value propositions, and driving client relationships to enhance market presence and revenue growth.

Job Responsibility:

Lead the global marketing strategy for Industry & Sectors, aligning with commercial growth objectives
shape and assist in executing marketing programs that drive client acquisition, strengthen and deepen client relationships, originate new deals and increase market share
develop clear and distinct value propositions that address Industry & Sector specific challenges
collaborate with Product & Business Marketing to ensure solutions meet client needs
build tailored narratives that combine market insights, relevant current themes (e.g. digitalization) and the bank’s expertise
lead the strategy and ideation of integrated marketing campaigns that enhance brand awareness and client engagement
develop a content strategy and drive ongoing management to ensure relevance for the segment, including thought leadership pieces, digital content and client success stories
track and analyse performance metrics related to brand, client engagement, pipeline influence, revenue and campaign effectiveness
direct cross-functional teams, ensuring cohesive marketing effort across various areas and regions
serve as an advisor to internal stakeholders on go-to-market strategy, client engagement, and market positioning

Requirements:

Extensive years of B2B marketing experience, with a focus on commercial marketing within global banking or financial services, and/or experience preferably in corporate coverage
deep experience in marketing to industries and sectors across Corporates and/or Institutions (e.g. Consumer, TMT, Healthcare, Transport & Industrials, Energy, Materials & Power, Insurance, Liquid Investors)
strong understanding of CIB segments, products and services
passionate about customer centricity and the latest market trends
proven ability to translate client and market insights into effective marketing strategies and campaigns
strong leadership and collaboration skills within global, matrixed organizations
bachelor's degree required
MBA or Master’s in Marketing, Business, or related field preferred

What we offer:

Flexible working
opportunities to grow within an inclusive and diverse environment
continuous professional development

Additional Information:

Job Posted:
September 27, 2025

Expiration:
October 12, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Manager, Industries and Sector Marketing

HSBC

Location:Hong Kong, Central

Category:-

Contract Type:Employment contract