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Strava Logo Strava · -

Senior Manager, Growth Marketing, Marketing Technology

United States, New York 150000.00 - 160000.00 USD / Year · Job Posted February 20, 2026
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Job Description

As the Senior Growth Marketing Manager, Marketing Technology, you will serve as the campaign systems lead behind those athlete experiences — designing and building scalable marketing systems in partnership with Retention, Acquisition, and Engineering. In this role, you’ll translate Strava’s growth and lifecycle goals into system configurations, targeting strategies, and campaign frameworks that scale across channels and regions.

Job Responsibility

  • Own the configuration, health, and evolution of Strava’s consolidated marketing automation platforms, driving continuous optimization at scale
  • Architect self-service systems that enable Marketing to independently execute high-quality campaigns — with strong adoption, documentation, and governance
  • Lead complex MarTech solutioning for advanced use cases, including real-time personalization, cross-channel orchestration, experimentation frameworks, and emerging channel capabilities
  • Partner closely with Comms Platform Engineering — translating Marketing needs into build requirements and leveraging deep 3P expertise to shape scalable 1P solutions
  • Extend MarTech foundations to Acquisition, supporting paid media execution, attribution, and compliance across the full funnel
  • Drive AI adoption where it delivers real impact, maximizing in-platform capabilities, prototyping new solutions, and informing Engineering’s roadmap

Requirements

  • 7+ years of experience in marketing technology, marketing automation, or lifecycle marketing
  • At least 3 years in a systems or platform ownership role
  • Cross-channel MarTech experience spanning both lifecycle/CRM (email, push, in-app, SMS) and acquisition tech (MMPs, ad platform integrations, attribution, privacy/consent compliance)
  • Deep technical proficiency with enterprise marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
  • Hands-on experience with platform configuration, data integration (APIs, JSON, ETLs), and system design
  • Strong grasp of data flows between 1P and 3P systems
  • Proven ability to partner with Engineering to define requirements, translate business needs into technical specs, and collaborate on custom solutions
  • Excellent communication and stakeholder management skills
  • Experience leading platform migrations or consolidations is strongly preferred

Nice to have

Experience leading platform migrations or consolidations

What we offer

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