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As the Senior Growth Marketing Manager, Marketing Technology, you will serve as the campaign systems lead behind those athlete experiences — designing and building scalable marketing systems in partnership with Retention, Acquisition, and Engineering. In this role, you’ll translate Strava’s growth and lifecycle goals into system configurations, targeting strategies, and campaign frameworks that scale across channels and regions.
Job Responsibility:
Own the configuration, health, and evolution of Strava’s consolidated marketing automation platforms, driving continuous optimization at scale
Architect self-service systems that enable Marketing to independently execute high-quality campaigns — with strong adoption, documentation, and governance
Lead complex MarTech solutioning for advanced use cases, including real-time personalization, cross-channel orchestration, experimentation frameworks, and emerging channel capabilities
Partner closely with Comms Platform Engineering — translating Marketing needs into build requirements and leveraging deep 3P expertise to shape scalable 1P solutions
Extend MarTech foundations to Acquisition, supporting paid media execution, attribution, and compliance across the full funnel
Drive AI adoption where it delivers real impact, maximizing in-platform capabilities, prototyping new solutions, and informing Engineering’s roadmap
Requirements:
7+ years of experience in marketing technology, marketing automation, or lifecycle marketing
At least 3 years in a systems or platform ownership role
Cross-channel MarTech experience spanning both lifecycle/CRM (email, push, in-app, SMS) and acquisition tech (MMPs, ad platform integrations, attribution, privacy/consent compliance)
Deep technical proficiency with enterprise marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
Hands-on experience with platform configuration, data integration (APIs, JSON, ETLs), and system design
Strong grasp of data flows between 1P and 3P systems
Proven ability to partner with Engineering to define requirements, translate business needs into technical specs, and collaborate on custom solutions
Excellent communication and stakeholder management skills
Experience leading platform migrations or consolidations is strongly preferred
Nice to have:
Experience leading platform migrations or consolidations