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Senior Manager, Growth, Integrated Marketing

Airwallex

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Location:
Singapore , Singapore

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Salary:

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Job Description:

We’re looking for a Senior Manager, Growth, Integrated Marketing who brings strong creative instincts, strategic thinking, and cross-functional leadership. Reporting into the Head of Growth, this role sits within the Growth org and focuses on shaping and executing creative-led campaigns that connect strategy, messaging, and execution across the customer journey. This is a hands-on role for someone who thrives in close partnership with Design, Brand, Product Marketing, and Growth teams—owning the creative direction of growth and lifecycle campaigns, translating insights into sharper ideas, and continuously evolving how we engage customers from onboarding through retention and expansion.

Job Responsibility:

  • Lead the strategy, planning, and execution of integrated growth campaigns across email, in-product, CRM, ads, landing pages and owned channels, ensuring cohesive storytelling across the customer journey
  • Partner closely with Design, Brand, Product Marketing, and Growth teams to concept and execute creative-led initiatives from onboarding through retention and expansion
  • Act as the creative and strategic owner for growth and lifecycle campaigns — translating cross-functional inputs into clear briefs, compelling narratives, and effective creative direction
  • Develop and iterate messaging, visuals, and sequencing based on performance insights and qualitative feedback, leveraging support from analytics and data science partners
  • Collaborate with Product Marketing to align growth campaigns with product launches, feature adoption, and user education moments
  • Oversee the end-to-end creative process — from brief to delivery — ensuring clarity, quality, and on-time execution
  • Manage and prioritize creative requests across global and regional teams, balancing brand and performance goals
  • Coordinate internal and external creative resources to support growth initiatives, ensuring brand consistency across all touchpoints
  • Use lifecycle performance signals (engagement, activation, retention, conversion) to inform creative and strategic iteration, focusing on insight-driven optimization
  • Champion high creative standards within growth channels while balancing brand storytelling and performance outcomes
  • Stay up-to-date on digital trends, creative formats, and growth tactics to continually evolve our approach

Requirements:

  • 8+ years of experience in creative, growth marketing, CRM marketing, or integrated marketing roles— ideally in tech, fintech, or high-growth environments
  • Proven experience running creative-led growth campaigns in close partnership with Design, Brand, Product Marketing, and Growth teams
  • Strong creative instinct and storytelling ability, with the ability to bring structure and cohesion to complex lifecycle journeys
  • Deep understanding of growth and lifecycle marketing channels, including email, paid media, and in-product engagement
  • Ability to interpret insights and trends and translate them into clear growth strategy and creative direction
  • Strong cross-functional collaborator with experience working alongside analytics or data science teams
  • Excellent project management skills, with the ability to manage multiple growth initiatives simultaneously

Nice to have:

  • Experience with creative testing frameworks and performance analysis tools
  • Familiarity with marketing automation, personalization, and A/B testing platforms
  • Experience leading creative direction for B2B or fintech products across APAC or global markets

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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