Senior Manager, Global Talent Marketing & Insights Job at Capital One (McLean)

Job Description

The Talent Marketing team helps inform and educate prospective talent, partners and our associates about life at Capital One, including our distinctive company culture, values and commitments to changing banking—and the communities around us—for good. As a Senior Manager of Global Talent Marketing, you will lead a team of marketing strategists and researchers in the development and delivery of global strategic marketing plans, talent research and insights, and the global activation of our talent brand. You will help build a new global talent marketing operating model.

Job Responsibility

Global Marketing Team Leadership
Global Team Management: Lead, mentor, and develop a high-performing team of marketing strategists and researchers
Stakeholder management: Build relationships across Talent Acquisition to understand their business needs, collaborate on solving business challenges and report on progress against their goals
Program Management: Lead various program activities, including annual and quarterly planning, campaign budgeting, resource planning, strategic prioritization and coordination of work, deck building, meeting cadences, status reporting, and meeting deadlines
Global Marketing Governance
Global Guidelines: Establish and govern global guidelines, principles, and frameworks for talent marketing to maintain brand alignment worldwide
Country Onboarding: Oversee the strategic onboarding of new countries into the global Talent Brand framework and act as a consultant for in-country talent marketing associates
Localization & Consistency: Assist regional teams with the localization of our Talent Brand Employer Value Proposition (EVP) while conducting creative reviews to ensure global talent brand consistency
Enablement & Asset Management: Develop, scale, and share Talent Marketing best practices, tools, templates, governance processes, and resource repositories worldwide
Marketing Strategy & Operational Excellence
Go-to-Market Strategy: Translate business objectives, audience insights, and market trends into cohesive global and domestic go-to-market strategies
Full-Funnel Execution: Leverage expertise across a variety of marketing channels and tactics to build data-backed integrated marketing strategies that drive brand associations, generate leads, nurture prospects and deliver high-quality applicants
Campaign Optimization: Partner with Marketing Analytics team and agency to ensure campaigns are continually optimized to deliver against business goals
Talent Insights & Research
Brand Monitoring: Oversee quarterly global brand health surveys, candidate sentiment reports, and AEO reporting to inform Talent Marketing decisions
Talent Intelligence: Use business insights to inform learning agendas and external research plans that influence marketing strategies and business direction

Requirements

Bachelor's Degree or Military Experience
At least 7 years of experience in integrated marketing planning or strategy
At least 3 years of experience directly leading teams

Nice to have

3+ years of experience leading geographically distributed or international teams
3+ years of experience operating within a global function
3+ years of experience leading brand strategy or within a brand governance function
3+ years of experience managing large paid media campaign budgets across the marketing funnel
2+ years of experience in account management
Experience translating performance data observations and trends into actionable marketing strategies at the campaign, channel, and tactic levels with the objective of increasing marketing ROI-- for both paid and organic marketing
Demonstrated intellectual curiosity to explore second- and third-order causes for changes in campaign performance based on business and market dynamics or changes

What we offer

Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
comprehensive, competitive, and inclusive set of health, financial and other benefits

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Senior Manager, Global Talent Marketing & Insights

Job Description

Job Responsibility

Requirements

Nice to have

What we offer

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