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The Senior Manager Global Retail Category Planning drives the global merchandising strategy for a specific category across Direct-to-Consumer channels, ensuring a commercially strong, consumer-relevant, and differentiated product offer across Full Price Stores, Factory Outlets, and E-commerce. This role works closely with Global GTM and Regional Merchandising teams to shape DTC-specific assortment strategies, including retail exclusives, product lifecycle management, and strong alignment with retail marketing across all channels.
Job Responsibility
Drive global merchandising strategy for a specific category across DTC channels
Define assortment principles across E-commerce, Full Price Stores, and Factory Outlet channels
Build a clear and differentiated product strategy aligned with brand direction