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We’re looking for a data-driven, strategic, and highly collaborative marketing leader to shape the global performance marketing strategy that fuels customer acquisition, revenue growth, and efficiency across all regions. The Senior Manager, Global Performance Marketing Strategy will partner closely with regional marketing leads, product marketing, analytics, and revenue teams to design scalable frameworks, operating models, and investment strategies across paid media, SEM, paid social, and emerging digital channels. You will lead the building of the roadmap and playbook for global growth — translating business goals into integrated acquisition plans, building standardized testing methodologies, and ensuring consistency in execution across markets.
Job Responsibility:
Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels
Partner with regional teams (APAC, EMEA, North America) to localize global frameworks into market-specific plans that drive efficiency and scale
Develop options for channel mix strategy, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals
Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs
Collaborate with the global execution team to become hands-on in campaign execution and optimization
Own standardized reporting to highlight growth, opportunities, and streamline communication and communication cadences for regions
Own the synthesis of learnings by region and be responsible for sharing out with stakeholders across the globe
Partner with vendors and internal teams to develop incrementality testing strategies, partnering with analytics to evolve measurement (MMMs, geo-experiments, and brand lift studies)
Surface insights from campaign data to influence global GTM and lifecycle strategy
Partner with Product Marketing to align messaging and audience segmentation strategies
Collaborate with Sales and RevOps on lead-to-pipeline conversion insights and marketing efficiency metrics
Work closely with Data, Finance, and BI teams to ensure accuracy in performance reporting and budget tracking
Serve as the strategic liaison between Global Marketing Leadership and Regional Directors to align on priorities, timelines, and trade-offs
Develop standardized playbooks, campaign QA frameworks, and reporting templates to drive operational excellence
Coach regional marketers and agency partners to adopt global frameworks and experiment with new growth opportunities
Champion continuous improvement through experimentation, automation, and tooling enhancements (e.g., Google Ads, LinkedIn, Meta, SA360, Looker)
Requirements:
8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs