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The Senior Manager, Global Market Research, will lead the market research department and the development of consumer and customer understanding and insights in an ongoing effort to deliver competitive advantage and drive top-line growth across the branded portfolio and activities. This role will provide thought leadership and direction for brand, business, and functional leaders, based on a thorough understanding of the marketplace, through tracking, consumer analysis, and market intelligence. The manager will interact frequently with the marketing and brand teams, retail and sales teams, business analysis, and product management/strategy teams. These internal clients rely on this Manager for a clear understanding of underlying category dynamics and consumer/retail trends, and analysis of the marketplace. The individual will lead and grow a global research team, currently consisting of a Market Research Manager and a full-time contractor based in Lexington and Connecticut, with plans to expand the team further in the near future. This role requires flexibility in working hours to collaborate across time zones effectively.
Job Responsibility:
Develop and Execute Market Research Strategy – Lead the creation and implementation of a comprehensive global research strategy that aligns with business objectives, the innovation master plan, and ensures a deep consumer and market understanding to drive growth
Drive Data-Driven Decision Making – Leverage advanced research methodologies and next-generation consumer insights to influence strategic direction across marketing, sales, product management, and business strategy teams
Manage Research Operations and Budget – Oversee the market research function, managing a $2+ million USD annual budget, prioritizing projects, and ensuring the effective allocation of resources for maximum business impact
Lead Vendor and Stakeholder Collaboration – Partner with internal teams and external research providers to design and execute high-quality primary research, ensuring insights are actionable and aligned with business needs
Foster Innovation, Coach/Mentor Team Members, and Provide an Environment for Continuous Improvement – Stay ahead of industry trends, explore new research techniques, and proactively identify opportunities to enhance market intelligence and business decision-making but also help teach and develop direct reports and serve as a subject matter expert in the field of market and consumer research as part of a broader global COE
Requirements:
Bachelor’s or Master’s degree in Market Research, Business, Economics, Statistics, Psychology, or a related field
8+ years of experience in market research, consumer insights, or a related analytical role, preferably within a global organization
Proven track record of leading research functions, managing large-scale projects, and influencing business strategy through insights
Nice to have:
Expertise in quantitative and qualitative research methodologies, including survey design, data analysis, segmentation, and competitive intelligence
Proficiency with research tools such as SPSS, Qualtrics, Nielsen, Kantar, Ipsos, GRIP or other industry-standard platforms
Strong ability to synthesize complex data into clear, actionable insights and communicate them effectively to stakeholders
Experience managing and mentoring research teams, fostering a culture of curiosity, collaboration, and continuous improvement
Ability to partner cross-functionally with marketing, sales, strategy, and product teams to ensure research insights are effectively integrated into decision-making
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