Senior Manager, Global IvB Marketing, HSBC

HSBC

Location:
Hong Kong, Central

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

We are seeking a dynamic and commercially focused Senior Manager, Global IvB Marketing to spearhead our strategic Global marketing initiatives for Innovation Banking (IvB). This role is essential for driving revenue growth, enhancing client engagement, and strengthening the bank’s presence among Innovation Banking clients. This role is pivotal in advancing CIB’s efforts to become the #1 innovation bank globally, acting as a trusted partner for equity-funded, venture backed start-ups and scale-ups and the investors who support them by leading the Marketing efforts for this segment.

Job Responsibility:

Lead the global marketing strategy for Innovation Banking clients, supporting the Global Head of IvB Marketing and relevant IvB markets
Aligning with commercial growth objectives and identify and prioritize marketing opportunities within the segment
Shape and assist in executing marketing programs that drive client acquisition, strengthen and deepen client relationships, originate new deals and increase market share
Develop clear and distinct value propositions that address segment and industry specific challenges
Collaborate with Product & Business Marketing to ensure solutions meet client needs
Build tailored narratives that combine market insights, relevant current themes (e.g. digitalization) and the bank’s expertise
Lead the strategy and ideation of integrated marketing campaigns that enhance brand awareness and client engagement, and partner with cross-functional teams including Marketing Services to deliver impact with IvB markets
Develop a content strategy and drive ongoing management to ensure relevance for the segment including thought leadership pieces, digital content and client success stories to support marketing objectives
Partner with Events teams and the business on events strategy for the audience, and the delivery of strategic client forums and executive briefings that highlight segment and sector leadership
Track and analyze performance metrics related to brand, client engagement, pipeline influence, revenue and campaign effectiveness
Utilize data insights to refine marketing strategies continuously
Passionately advocate for client perspectives in marketing and go-to-market activities
Direct cross-functional teams, ensuring cohesive marketing effort across various areas and regions
Drive strong collaboration across all business lines and segments, including with UK and HK IvB teams
Partner closely with Coverage, Sector Coverage, Product Marketing, Communications and Strategy teams as well as other marketing teams
Serve as an advisor to internal stakeholders on go-to-market strategy, client engagement, and market positioning
Promote Agile Principles and foster a collaborative working environment that reflects HSBC’s values

Requirements:

Extensive years of B2B marketing experience, with a focus on commercial marketing within global banking or financial services, and/or experience preferably in equity-funded, venture-backed start-ups, scale-ups, and their investors
Experience in marketing to industries (Tech, Healthcare, Consumer)
Strong understanding of CIB segments, products and services
Passionate about customer centricity and the latest market trends
Proven ability to translate client and market insights into effective marketing strategies and campaigns
Strong leadership and collaboration skills within global, matrixed organizations
Bachelor’s degree required
MBA or Master’s in Marketing, Business, or related field preferred

What we offer:

Flexible working
Opportunities to grow within an inclusive and diverse environment
Continuous professional development

Additional Information:

Job Posted:
September 27, 2025

Expiration:
October 12, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Manager, Global IvB Marketing

HSBC

Location:Hong Kong, Central

Category:-

Contract Type:Employment contract