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Senior Manager, Global Insights & Content

United Kingdom, London · Job Posted March 13, 2026
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Job Description

The Senior Manager, Global Insights & Content leads the development of an insight-led content engine that transforms Worldpanel by Numerator’s data assets into compelling, commercially impactful narratives. This is a high-impact individual contributor role responsible for producing flagship reports, trend analyses, executive-ready presentations, and campaign content rooted in panel, survey, and analytics data. Blending analytical rigor with editorial clarity, this person turns complex data into stories that drive market relevance, support sales, and reinforce Worldpanel’s authority in consumer behavior. Partnering closely with Product Marketing, Data Science, Regional Marketing, Brand teams, and Subject Matter Experts, this role ensures Worldpanel’s insights are not only credible — but clear, differentiated, and actionable.

Job Responsibility

  • Mine panel, survey, and analytics data to uncover meaningful insights on shopping, brand, category, and retail behavior across markets
  • Partner with data science and analytics teams to validate assumptions and ensure methodological accuracy
  • Identify recurring and emerging trends that connect consumer behavior to broader economic, cultural, and retail dynamics
  • Lead content development for major initiatives such as Brand Footprint and global trend reports
  • Ensure all content is visually clear, commercially relevant, and adaptable across regions
  • Build scalable story frameworks that can be activated globally and localized regionally
  • Work with Brand Storytelling and Campaign teams to convert insights into marketing narratives
  • Develop and maintain a forward-looking insight calendar aligned to business priorities and market trends
  • Track performance of insight-led content (engagement, amplification, sales usage)

Requirements

  • Proven experience in insights, analytics, data storytelling, or B2B marketing roles
  • Strong analytical skills and comfort working directly with panel, survey, or syndicated datasets
  • Excellent writing and presentation skills
  • able to communicate expertly with senior partners
  • Proficiency in Excel and PowerPoint
  • experience with visualization tools (Power BI, Tableau, etc.) preferred
  • Experience in FMCG, retail, consumer research, or syndicated data environments (e.g., Nielsen, Circana, Kantar) strongly preferred
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