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Senior Manager, Global Event Marketing

Canada; United States Employment contract 116100.00 - 162700.00 CAD; USD / Year · Job Posted April 23, 2026
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Job Description

We're looking for an Sr Manager, Global Event Marketing to lead experiential marketing campaigns, and drive our global events strategy. You will work with our marketing leaders to create strategic campaigns and lead Hootsuite's participation at major sponsored and owned events to fuel enterprise sales growth and outbound sales. You are a skilled marketer with deep understanding and experience leading virtual and in person events, you will collaborate across all regions and functions to achieve marketing targets and revenue goals.

Job Responsibility

  • Develop and lead Hootsuite's global events strategy for company-wide revenue growth
  • Oversee the planning and execution of owned and sponsored in-person events
  • Hire, lead, and develop a team of experiential marketers
  • Manage the event marketing budget and allocate resources effectively
  • Develop a strategic framework for measuring event ROI and pipeline impact
  • Collaborate with Hootsuite's sales organization to ensure sales reps capitalize on leads
  • Spearhead 360° promotion of events
  • Work in partnership with the Global Sales Organization to pitch event marketing partnership opportunities
  • Partner with product marketing and brand team to develop, manage and execute launch specific events
  • Integrate and align experiential marketing activations with broader Corporate Communications team engagements
  • Define and optimize key success metrics for events and experiential campaigns
  • Source and manage external event planning agencies and regional contractor relationships

Requirements

  • 12+ years marketing experience in enterprise SaaS and/or B2B with 5+ years managing events
  • Experience managing agencies, contractors and freelancers
  • Collaboration and Teamwork
  • Process/Project Management
  • Creativity and Innovation
  • Decision Making
  • Problem Solving

What we offer

  • health insurance including medical, dental, vision, life/disability insurances
  • Employee and Family Assistance Program
  • group RRSP plan with a company match of up to 4% of base salary (Canada)
  • 401k Plan with a company match (up to 4% of base salary) (US)
  • Global Parental Leave (26 weeks of full and partially paid leave)
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