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The Senior Manager, Global Brand Marketing is the global owner of assigned Consumer Healthcare brands and acts as a key driver of the evolution toward a modern, digitally enabled and innovation-led CHC marketing model. The role exists to raise the quality bar of brand building, consumer activation and innovation, translating world-class science into compelling, consumer-relevant value propositions. OR The role exists to redefine and propel brand building, consumer activation and innovation by translating world-class science into compelling, consumer-relevant value propositions. The position combines strategic rigor, data fluency and creative leadership, enabling Alfasigma’s CHC brands to compete at best-in-class level in a fast-evolving healthcare environment.
Job Responsibility:
Own and evolve the global brand strategy, ensuring clear positioning, long-term brand ambition and competitive relevance in a modern CHC context
Build and steward distinctive, repeatable brand assets and global creative platforms
Champion digital capability within the global marketing team, driving adoption of digital-first thinking across media, content, consumer journeys and performance measurement
Lead strategic brand planning across short-, mid- and long-term horizons, ensuring continuity between immediate activation and sustainable brand equity building
Elevate innovation quality and ways of working, applying best-in-class approaches to insight generation, concept development, design thinking, visualization and rapid prototyping
Translate complex scientific evidence into clear, motivating and consumer-relevant benefits, ensuring credibility, differentiation and real-world impact
Drive insights-led decision making, integrating qualitative and quantitative data (consumer, shopper, digital, performance) to inform prioritization and activation choices
Define global consumer activation frameworks and journeys, enabling consistent yet flexible execution across channels and touchpoints in diverse markets
Ensure strong two-way alignment with Regions and local markets, combining global direction with local learning and feedback
Operate effectively in a cross-functional matrix, aligning Medical, Regulatory, R&D, Analytics and Commercial teams around shared brand and innovation priorities
Collaborate with the dedicated global agency management function, ensuring agency outputs are strategically aligned, innovative and execution-ready
Shape global content strategy and media principles to maximize reach, relevance, and ROI
Requirements:
10+ years of experience in global or regional marketing roles within consumer-centric environments (Consumer Healthcare, FMCG, digital-led consumer brands)
Demonstrated track record in driving digital marketing capability and innovation transformation
Proven experience in brand strategy, consumer activation and innovation development at scale
University degree in Marketing, Business Administration, Economics or equivalent