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Senior Manager, Global Brand Marketing CHC

Italy, Milano · Job Posted March 01, 2026
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Job Description

The Senior Manager, Global Brand Marketing is the global owner of assigned Consumer Healthcare brands and acts as a key driver of the evolution toward a modern, digitally enabled and innovation-led CHC marketing model. The role exists to raise the quality bar of brand building, consumer activation and innovation, translating world-class science into compelling, consumer-relevant value propositions. OR The role exists to redefine and propel brand building, consumer activation and innovation by translating world-class science into compelling, consumer-relevant value propositions. The position combines strategic rigor, data fluency and creative leadership, enabling Alfasigma’s CHC brands to compete at best-in-class level in a fast-evolving healthcare environment.

Job Responsibility

  • Own and evolve the global brand strategy, ensuring clear positioning, long-term brand ambition and competitive relevance in a modern CHC context
  • Build and steward distinctive, repeatable brand assets and global creative platforms
  • Champion digital capability within the global marketing team, driving adoption of digital-first thinking across media, content, consumer journeys and performance measurement
  • Lead strategic brand planning across short-, mid- and long-term horizons, ensuring continuity between immediate activation and sustainable brand equity building
  • Elevate innovation quality and ways of working, applying best-in-class approaches to insight generation, concept development, design thinking, visualization and rapid prototyping
  • Translate complex scientific evidence into clear, motivating and consumer-relevant benefits, ensuring credibility, differentiation and real-world impact
  • Drive insights-led decision making, integrating qualitative and quantitative data (consumer, shopper, digital, performance) to inform prioritization and activation choices
  • Define global consumer activation frameworks and journeys, enabling consistent yet flexible execution across channels and touchpoints in diverse markets
  • Ensure strong two-way alignment with Regions and local markets, combining global direction with local learning and feedback
  • Operate effectively in a cross-functional matrix, aligning Medical, Regulatory, R&D, Analytics and Commercial teams around shared brand and innovation priorities
  • Collaborate with the dedicated global agency management function, ensuring agency outputs are strategically aligned, innovative and execution-ready
  • Shape global content strategy and media principles to maximize reach, relevance, and ROI

Requirements

  • 10+ years of experience in global or regional marketing roles within consumer-centric environments (Consumer Healthcare, FMCG, digital-led consumer brands)
  • Demonstrated track record in driving digital marketing capability and innovation transformation
  • Proven experience in brand strategy, consumer activation and innovation development at scale
  • University degree in Marketing, Business Administration, Economics or equivalent
  • Strong digital mindset and data fluency
  • Best-in-class innovation capability (insights, concept writing, design thinking, prototyping)
  • Ability to translate science and complexity into simple, compelling consumer value
  • Strategic thinking combined with executional excellence
  • Strong influence and leadership in matrix organizations
  • Fluent in English

Nice to have

  • Advanced marketing or innovation education is a plus
  • Post-graduate marketing education is a plus
  • Additional languages are a plus

What we offer

  • Competitive salary
  • Comprehensive benefits
  • Extensive opportunities for professional growth and development

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