Senior Manager, Global Account-Based Marketing Job at LHH

Field Marketing Manager - Southern Central Europe

The opportunity to accelerate growth in our key markets we’re evolving our Field...

Location

Spain , Barcelona

Salary:

Not provided

Yokoy

Expiration Date

Until further notice

Requirements

6+ years of experience in field marketing, regional marketing, or integrated B2B programs, ideally within a high-growth SaaS or tech environment
Demonstrated ability to lead regional plans, collaborate with revenue leadership and org and deliver measurable impact across the funnel
Strong understanding of local SCU market dynamics, audience behavior, and competitive landscape
Executive presence and communication skills, with the ability to influence senior stakeholders and lead cross-functional alignment across sales, partnerships, and global marketing
Hands-on experience executing ABM, events, and campaigns, with knowledge of Salesforce and marketing automation tools (e.g. HubSpot, Marketo, 6Sense)
Data-driven mindset, with a strong ability to track performance, extract insights, and optimise programs accordingly
High accountability, autonomy, and a proactive approach to driving results without the need for executional support layers
Fluency in English and either Spanish or French is highly preferred

Job Responsibility

Lead the end-to-end regional marketing strategy for SCEU, translating global marketing programs into high-impact, market-specific programs with the support of central functions
Measure the effectiveness of field marketing programs and be accountable for regional pipeline generation and revenue impact
Own and manage the regional marketing budget, ensuring optimal allocation of spend to maximise ROI across all field marketing initiatives and strategic programs
Serve as the senior marketing advisor to regional and executive GTM leadership - shaping regional priorities, influencing sales strategy and aligning marketing investment with commercial objectives
Represent the voice of the region into the global marketing organisation and ensure global strategy is successfully translated into market
Collaborate with the central integrated marketing team, including PMM, content, events, campaigns and digital teams to ensure local execution reflects brand, messaging, and campaign priorities
Lead regional Account-Based Marketing and work hand-in-hand with the revenue organisation to drive conversion of targeted accounts
Partner with the Growth team to localise and optimise paid media and performance channels in support of quarterly lead, SQL, and pipeline goals
Build out a regional partner marketing strategy with the Partnerships leadership team and execute on local campaigns to drive incremental pipeline through our partner network
Deliver full-funnel execution across: Field events and hosted experiences

What we offer

Receive competitive compensation and equity ownership in Perk
Rest and recharge with our generous allocation of vacation days plus public holidays
Take control of your physical health with your choice of private healthcare or a gym allowance
Know that your loved ones are protected financially through your Life Insurance if the worst were to happen
Join our unforgettable Perk events, including our spectacular annual summer party
Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
Make your money go further with our flexible compensation plan
Focus on your family with 17 weeks’ paid parental leave during your child’s first year
Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
Broaden your horizons with up to 20 "Work from Anywhere" days per year

Fulltime

Marketing Manager

Acting as a leader in health logistics for nearly 60 years, Alloga Spain has est...

Location

Spain , Madrid

Salary:

Not provided

Cencora

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business, or a related field
MBA or advanced degree preferred
5-8+ years of experience in enterprise marketing, with a proven track record of success in global marketing campaigns and Account-Based Marketing (ABM)
Experience in the 3PL, logistics, or supply chain industry is highly desirable
Strong understanding of multi-channel marketing, including digital, social media, content marketing, events, and traditional channels
Demonstrated ability to develop and execute both strategic plans and tactical campaigns
Proficiency in marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce)
Proven ability to manage budgets and deliver measurable ROI

Job Responsibility

Develop and implement a comprehensive global marketing strategy for the 3PL business, with a focus on Account-Based Marketing (ABM) to target key accounts and drive business growth
Align marketing plans with business objectives, prioritizing efforts based on customer needs, market opportunities, and revenue potential
Collaborate with cross-functional teams, including sales, product, operations, and corporate marketing, to ensure alignment of strategies and initiatives
Design and execute multi-channel marketing campaigns (digital, social media, email, events, trade shows, content marketing, etc.) to drive awareness, engagement, and lead generation
Leverage data-driven insights to tailor campaigns for specific accounts, industries, and regions
Ensure consistency in messaging and branding across all channels and touchpoints
Develop and manage ABM programs to engage high-value accounts, leveraging personalized content, targeted advertising, and tailored outreach strategies
Partner with sales teams to identify and prioritize target accounts and develop joint strategies for engagement
Track and report on ABM performance, ensuring continuous improvement and alignment with revenue goals
Manage the global marketing budget, ensuring efficient allocation of resources to maximize ROI

Fulltime

New

Customer Marketing Director

The primary purpose of this job family is to ensure strong interlock between Cus...

Location

United States , Morristown

Salary:

167000.00 - 218000.00 USD / Year

Ericsson

Expiration Date

Until further notice

Requirements

Master’s or Bachelor’s degree in Marketing, Business, Commerce, or an equivalent degree from a recognized institution
More than 12 years of experience in relevant marketing roles, including product, customer, strategic, digital, and/or field marketing
Experience working in a global, dynamic, and fast-paced environment
Understanding of end customer trends and behaviors across both B2B and B2C markets
Excellent written and verbal communication skills, with strong presentation abilities, including experience presenting to C-level executives
Experience working collaboratively with sales and customer account teams
Industry experience in telecommunications and/or IT
Experience managing complex content and messaging within a B2B environment

Job Responsibility

Develop and lead the execution of strategic Account-Based Marketing (ABM) plans, integrating digital and F2F customer engagements to enhance customer understanding of Ericsson solutions and drive demand
Participate in sales account planning, sharing market insights with the sales team
Analyze strategic customer accounts from market, customer, and competitor perspectives
Design, plan, and lead the execution of customer events, workshops, and activities in alignment with Global/Americas campaign activation plans and local business priorities
Drive customer engagements and create impactful customer experiences, including presentations to senior customer stakeholders
Initiate and strengthen relationships between Ericsson and customer marketing organizations, influencing perceptions of the Ericsson brand and solutions
Leverage global, regional, and localized content to proactively engage operator customers in partnership with technical and account teams
Co-create customer advocacy content, including customer references, showcasing Ericsson technology solutions in collaboration with customers
Collaborate with global Business Areas to develop and deliver customer marketing content aligned with business priorities at both the customer and market level
Lead or contribute to region-wide and/or global marketing programs and initiatives beyond the immediate customer unit

What we offer

Choice of three medical plan options
Dental plan option
Company credits toward medical and dental premiums
Ericsson US 401(k) Plan offers an automatic 3% company contribution and matching contributions up to 4%
Company credits for basic life insurance and basic accidental death and dismemberment coverage
Short-term and long-term disability coverage
Option to participate in Ericsson’s Stock Purchase Plan
Minimum of 15 days of accrued vacation
Up to 3 personal days per year
11 annual holidays

Vice President of Growth Marketing

The Vice President of Global Growth Marketing will lead the development and exec...

Location

United Kingdom

Salary:

Not provided

GRAITEC GROUP

Expiration Date

Until further notice

Requirements

10+ years of progressive experience in growth marketing
at least 5 years in a senior leadership role
proven track record of leading and scaling global marketing teams across multiple regions
experience in SaaS or software industry, with deep understanding of subscription-based and consumption-based business models
demonstrated success in developing and executing global growth strategies that drive measurable revenue impact
expertise in demand generation, digital marketing, and lifecycle marketing across diverse channels
strong background in data-driven decision making, including analytics, forecasting, and ROI optimization
hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
familiarity with product-led growth strategies and customer engagement programs
proven ability to build and manage SDR organizations, driving SQL generation and pipeline acceleration

Job Responsibility

Develop and execute a comprehensive growth marketing strategy aligned with Graitec’s global business objectives and revenue targets
Identify and prioritize high-growth markets and segments, ensuring strategies are tailored to regional needs while maintaining global consistency
Drive strategic initiatives that position Graitec as a leader in the AEC software industry worldwide
Collaborate with executive leadership to define long-term growth goals and translate them into actionable marketing plans
Working closely with strategic partners to align joint growth strategies and investment
Design and oversee integrated marketing campaigns across multiple channels (paid media, SEO, content, email, social, events) to generate qualified leads globally
Implement account-based marketing (ABM) strategies for enterprise-level customers
Ensure campaigns are localized for language, culture, and compliance in each region
Continuously optimize lead generation and conversion rates through data-driven insights and testing
Partner with Product, Product Marketing and go-to-market teams to create engagements that drive adoption, upsell, and retention

Fulltime

Senior Director, Demand Generation

The Senior Director of Global Demand Center will be responsible for driving glob...

Location

United States

Salary:

162700.00 - 246000.00 USD / Year

Seismic

Expiration Date

Until further notice

Requirements

Proven leader and motivator with deep experience building campaigns and leading global demand generation organizations, including integrated campaigns, account-based marketing, digital demand marketing, content marketing
At least 8 years’ experience in the B2B SaaS Technology in a senior leadership position with an oversight of demand generation for a $300M-$1B ARR company
Five or more years of b-to-b digital/inbound marketing including content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
AI-forward mindset with demonstrated use cases to shorten time to market, speed to lead, speed to revenue, productivity and efficiency gains
Expertise in ABM and the entire ABM and enterprise Marketing tech stack
Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
Ability to tie marketing investment & performance to sales pipeline results
Strong understanding of segmentation and the programs that work best for each
Strong operational rhythm - clearly and frequently communicates priorities and results
Experience in organizations with a complex, strategic sale where best practices AND technology define a customer’s success

Job Responsibility

Lead a best-in-class global demand generation organization
Hire, develop, and lead a diverse global team of highly talented marketing professionals across demand generation, campaign marketing, content marketing and digital marketing
Develop and execute the Global Demand Generation strategy that is closely aligned with sales and business needs
Develop and execute programs to drive pipeline and closed revenue, leveraging key channels such as digital advertising, paid search, web marketing, email marketing, lifecycle marketing, video, webinars, direct mail, and more
Develop and track comprehensive metrics (Responses-Leads-Opportunities-Pipeline) and advise on the effectiveness and future direction of our lead generation marketing campaigns and spend
Provide coaching and development opportunities to team members on effective demand gen tactics and approaches
Align closely with Regional Marketing to develop and execute an effective Account-Based Marketing (ABM) strategy, specifically scaled growth ABM
Evaluate, select and manage outside vendors and AI tools that contribute to demand creation programs

Fulltime

Senior Field Marketing Manager

As a Senior Field Marketing Manager, you will be responsible for developing and ...

Location

United States , Austin

Salary:

Not provided

Optimizely

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Business, or a related field
Master's degree a plus
5-7+ years of progressive experience in field marketing, preferably in B2B SaaS or enterprise software, with a strong focus on Mid-Market or specific industry verticals like Manufacturing & Distribution
Demonstrated success in developing and executing strategic marketing plans that drive significant pipeline and revenue growth
Deep understanding of the marketing technology landscape, including DXP, content management, experimentation, personalization, and AI applications in marketing
Exceptional project management skills with the ability to manage multiple complex initiatives simultaneously
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
Excellent written and verbal communication, presentation, and interpersonal skills, with a proven ability to influence and collaborate effectively with senior stakeholders
Proficiency with CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot)
Ability to travel up to 25-30% for events, meetings, and sales engagements

Job Responsibility

Strategic Planning & Execution: Develop and implement comprehensive field marketing strategies and programs for the Mid-Market and M&D territories, aligning with overall business objectives and sales priorities
Demand Generation: Design and execute integrated campaigns (e.g., webinars, regional events, digital advertising, account-based marketing) to generate high-quality leads and pipeline for Optimizely's DXP solutions, including CMP, CMS, Experimentation, and Personalization
Sales Collaboration & Enablement: Act as a strategic partner to sales teams in the Mid-Market and M&D segments, providing them with localized content, sales tools, training, and competitive intelligence to support their revenue goals
Event Management & Sponsorships: Plan, manage, and execute regional events, trade shows, and industry sponsorships from concept to post-event analysis, ensuring strong ROI and lead capture
Content Adaptation & Messaging: Localize and adapt global marketing content to resonate with the specific needs and challenges of Mid-Market and M&D audiences, highlighting Optimizely's differentiated value
Budget & Vendor Management: Oversee and manage field marketing budgets for assigned territories, ensuring efficient allocation of resources and strong ROI. Manage relationships with external vendors and agencies as needed
Performance Analysis & Optimization: Continuously monitor, analyze, and report on the effectiveness of field marketing programs, using data-driven insights to optimize campaigns and improve future performance
Market & Competitive Intelligence: Stay abreast of market trends, customer needs, and competitive activities within the Mid-Market and M&D segments, sharing insights to inform marketing and product strategies

Senior Demand Generation Specialist

Working as a Campaign Specialist at Wind River means you have the opportunity to...

Location

United States , Troy, MI

Salary:

Not provided

Aptiv plc

Expiration Date

Until further notice

Requirements

3-5+ years in demand or content marketing, including a lead generation focus
Demonstrated track record of driving significant growth in demand and pipeline
Excellent project management skills
Experience working with Marketo, Salesforce, Demandbase (or 6Sense), ZoomInfo, LinkedIn ads, Google ads, and other Mar-Tech platforms
Ability to identify data-driven opportunities to generate, accelerate, and close pipeline
Ability to manage multiple campaigns and work assignments with a variety of internal components and requirements
A critical thinker, with first-rate oral and written communication skills
Positive attitude, team player and major contributor
Candidates must be legally authorized to work in the United States on a permanent basis - without requirement for any type of visa sponsorship/transfer, now, or at any time in future
Must be a local resident of the Metro Detroit, MI community with ability to work on campus

Job Responsibility

Actively contribute to the global Demand Generation objectives and goals including: demand creation, lead flow, content creation, and data analytics
Collaborate with sales, portfolio marketing and field marketing to create and execute on customized ABM (account-based marketing) campaign plans for key accounts and market segments with the objective to prospect new leads, engage existing customers, and accelerate pipeline growth
Use data, customer and competitive insights, and industry best practices to identify opportunities to create personalized demand campaigns and plays
Drive demand in vertical markets and for horizontal technology plays by maximizing use and reuse of content across marketing channels
Utilize the complete toolbox of a modern marketer, with digital and offline channels such as emails, events, webinars, seminars, direct mail, SEM, SEO, ABM, retargeting to engage our customers in a B2B (Business to Business) environment
Track campaign engagement, journey, attribution, insights, and ROI performance metrics. Use A/B testing and metrics to optimize campaigns

What we offer

Hybrid work model for workplace flexibility
Comprehensive health, dental, and life insurance
Short and long-term disability coverage
RRSP matching for financial security
Flexible time-off policies for work-life balance
Employee assistance program for mental well-being
Learning benefits, including a LinkedIn Learning subscription and seminars

Fulltime

Senior Field Marketing Manager - West National

The Senior Field Marketing Manager, West National, is responsible for the strate...

Location

United States

Salary:

160400.00 - 175000.00 USD / Year

Confluent

Expiration Date

Until further notice

Requirements

6+ years of proven field marketing experience within enterprise software/SaaS
Experience working closely with Sales to create a strategy to deliver and scale regional marketing plans across strategic and enterprise account segments, preferably supporting regions in the Western United States
Proven track record of generating pipeline and expanding customer accounts
Data-driven mindset with an understanding of pipeline management and metrics, and a focus on quantifiable outcomes derived from field marketing programs
Proven ability to work cross-functionally across Sales, Partner Marketing, Campaigns, Customer Marketing, and Marketing Operations
Proactive self-starter demonstrating high initiative and critical thinking, with the ability to think strategically while maintaining flawless attention to detail in execution
Positive, can-do attitude with the ability to achieve results working cross-functionally with Sales management, Sales Development, Partner leadership, and extended marketing teams
Self-motivated and innovative, with the ability to work independently and within close teams in a fast-paced remote work environment, while prioritizing and managing multiple projects simultaneously
Highly organized and efficient, with the ability to develop and measure an evolving plan and strong communication and organizational skills
Able to clearly communicate new ideas, programs, processes, and outcomes to both internal and external stakeholders

Job Responsibility

Define, execute, and holistically own the West National regional marketing strategy and plan, including targeting, program execution, tactics, logistics, metrics, and budget across multiple marketing tools
Serve as a trusted partner to sales leadership and support a cross-functional team across sales, SDRs, partners, customer success, and solutions engineering
Build and align the regional marketing strategy and plan to sales priorities, pipeline, and revenue goals, with a focus on flawless execution and superior end-user experience
Work with partner technology group and partner marketing to develop and execute joint partner programs aligned to regional priorities
Collaborate with marketing stakeholders to identify relevant messages, use cases, assets, channels, and calls to action for West National personas and segments
Work closely with global campaigns to leverage consistent strategy, messaging, and assets in regional programs
Create and execute integrated programs that are partner-inclusive and multi-channel (digital, web, webinars, email/nurtures, SDR plays, field events, executive and third-party programs) to drive pipeline, accelerate velocity, and increase consumption
Drive strategic, targeted 1:1 account-based programs for top accounts in collaboration with sales and account plans
Align and coordinate with cross-functional teams and marketing stakeholders to build and execute field programs on time and within budget
Track and analyze key metrics (pipeline, incremental consumption, product-led consumption, database growth/accuracy, account engagement) to measure business impact

What we offer

Remote-First Work
Robust Insurance Benefits
Flexible Time Away
The Best Teammates
Experience Ambassadors
Open and Honest Culture
Well-Being and Growth
Offers Equity

Fulltime

Senior Manager, Global Account-Based Marketing

LHH

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
February 13, 2026

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